All Press Releases for July 01, 2011

Specialist National Insurer Appoints Umpf for PR & Social Media Brief

PR and social media specialist to support Congregational & General insurance.

    LEEDS, ENGLAND, July 01, 2011 /24-7PressRelease/ -- National church and home insurance specialist Congregational & General today announced it had appointed PR and Social Media agency Umpf to provide PR support and raise awareness of key campaigns across the UK.

Umpf, which won the account following a competitive three-way pitch in May against incumbent agency Lucre and Golley Slater, will focus its efforts on highlighting Congregational's key products and services, whilst also spearheading a rolling programme of media campaigns across traditional, digital and social media channels.

Congregational, which specialises in offering church insurance, chose the Leeds-based agency as it looks to increase its market presence.

Umpf will provide a full press office function and creative news manufacturing programme for the company, whilst also engaging with existing and potential customers across social media channels.

Margaret Slater, Marketing Manager at Congregational, said: "We chose Umpf on the strength of their creative ideas and their understanding of our offering within the marketplace.

"We very much looking forward to working with the agency and are sure that their creativity, coupled with their proven track record of executing successful media campaigns, will help us to fulfil our marketing objectives."

Umpf owner Adrian Johnson, said: "We are delighted to have been appointed by Congregational and look forward to working with Margaret and her team.

"Congregational is a brand with a strong heritage but also an exciting future and we are thrilled to be able to support them as they seek to raise awareness of their market offering across traditional, digital and social media channels."

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