All Press Releases for April 11, 2010

Toning Shoes Sales Soar at

As the warmer weather edges closer women across the UK buy toning shoes for perfectly toned legs in time for summer.

    HERTFORDSHIRE, ENGLAND, April 11, 2010 /24-7PressRelease/ -- As the warmer weather edges closer women across the UK buy toning shoes for perfectly toned legs in time for summer.

Toning shoes are the latest fitness sensation and the trend has seen sales of fitness sandals and trainers soar over the past three years when the Fitflop first arrived on the scene. The trendy sandal introduced a new way of getting fit without having to put in so much effort. It is a trend which saw FitFlop generate massive summer sales as UK women seized the opportunity to add a boost to their exercise program. Part of the huge success was due to the range of styles which Fitflop sandals offered straight from the outset, offering one of the easiest shoes to combine with summer clothes.

Over the past couple of years, other brands have entered the market each offering a boost to toning with each occupying a slightly different niche. Skechers were second off the blocks with their Shape Ups range which offers a trainer style and an appealing fashion style. They offer an affordable alternative to the highly expensive MBT shaping shoes. They are ideal for walking and generate great toning throughout the legs and lower back which will improve the posture as well as helping with weight loss and getting the whole of the lower body into better physical shape.

Reebok Easytone trainers offer supreme comfort and are an affordable casual sports trainer with great toning technology, albeit without the posture improving features. They are currently enjoying a highly successful advertising campaign, the most expensive ever produced for a sportswear brand. The campaign has seen a huge rush of sales following their slick primetime television adverts and eye-catching posters. They are a flexible choice being suitable for a jog as well as walking. stocks all three top brands of toning shoes and is seeing sales soar across the board. As spring gets well underway and summer looms closer, British women are looking to tone up their legs and get fitter for when the bikinis come out and it's time to show off all the good work, and take a greater interest in personal fitness in general.

The launch of all brands is backed up by recent studies which have highlighted the benefits to the body of barefoot walking, and all three trainers aim to simulate these advantages and incorporate barefoot benefits into their shoes. They offer great support and promote a more natural movement of the foot whilst moving. They all aim to widen the groups of muscles used when walking, and offer an increased workout in the same time frame. It is no surprise that they are so popular, helping exercise fit into a normal daily routine without the need to visit a gym. are the front runners in the rapidly-growing niche for toning trainers being dedicated to improving the fitness of a nation. They have been working on being the number one choice for specialist fitness footwear since 2004, and were there at the very start of the current exercise shoe sensation.

The slogan is Step Towards a Healthier You, and this has never been truer than with toning shoes which offer just that; to increase fitness and toning just by walking normally. The rise in sales is in preparation for the summer; however both Shape Ups and Fitflops have already released boot versions for the winter, when high sales are expected to continue as customers add a winter model to their wardrobes. Reebok is rumoured to be working on a winter option for their autumn/winter collection to keep toning going throughout the year. You can be sure that will be there to continue in its mission to get UK women fitter and healthier.

For further information on the full range of toning shoes and sandals, and for information on the important benefits and differences between the three biggest selling brands visit

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Adam Smith
Fitness Footwear
Woolmer Green, Hertfordshire
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