Eric Bersano is noted for his proficiency and tenure in legal marketing and business development

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Social media and SEO have become the two most effective ways to market law firms in this e-centric age, but attorneys looking to modernizing their marketing approach unfortunately don't know where to start. The Brainchild Group is changing that.

CEPAC lawyer marketing firm president Kevin Quinlan assesses the potential impact that Google Scholar features could have on services provided by legal information resources such as LexisNexis.