Trial Release Guidelines

The following section only applies to our limited trial press release. If you are submitting a paid release, please find our Editorial Guidelines here.

What is a Trial Release?

Our trial release is a no cost option for customers who wish to have their press release only published on the 24-7 Press Release Newswire website. This will allow you the opportunity to sample how our press release submission process works. A trial release does not provide the same benefits and results a paid distribution plan offers.

Limitations of a Trial Release

No Distribution: A trial release is a posting on our website and receives no distribution to media points found in our paid distribution plans.

No Guarantee for Publication: As long as your press release meets our editorial guidelines, your story will be considered for publication. Due to the high volume of daily submissions 24-7 Press Release Newswire reserves to right to publish only stories we feel are the most newsworthy and of interest to our audience. Please ensure your story has a strong news angle to increase your chances for acceptance.

No Support: Please do not contact us if your trial release was not published. We do not provide explanations as to why or why not a story was not published or disappeared from your account.

Submission Guidelines

Limit: Trial release submissions are limited to one per day.

Mass Submission Services: We do not accept releases from companies that mass submit press releases to multiple free services on the web.

Automated Submission Software: We do not accept releases from individuals/companies using submission software on our system. eg. Traffic Robot.

Abuse: Customers who repeatedly disregard our guidelines or abuse this service will have their account terminated.

Editorial Guidelines for Trial Release

Please ensure that your press release adheres to these editorial guidelines in order for your story to be considered for publication.

Standard Grammar and Spelling: Your press release submission should be free of spelling and grammatical errors, and must be written entirely in English.

Headline: We do not accept headlines in uppercase or lowercase. The headline should be in capitalized case (the first letter of all major words in the headline should be capitalized. Conjunctions, prepositions and other small words should be lowercase). Do not include “For Immediate Release” or a dateline location in the headline or elsewhere in the release. Your company name needs to be included in the headline for proper attribution.

Subhead: The subhead is also known as the summary. The subheading should not be in capitalized case – this, and the body of the release, should be in sentence case, where just the first letter of the first word in a sentence (and any proper nouns therein) should be capitalized. Do not include “For Immediate Release” or any dateline information in the subhead or elsewhere in the release.

Press Release Body: Please keep your releases as brief and to the point as possible, as brief releases have been found to be the most effective. Do not include any dateline information at the start of your release – our system automatically generates a dateline using the location you entered in the dateline field. Also, do not include "For Immediate Release" or media contact information at the start of the release. You can place your media contact information at the end of your release.

Dateline Location: Select the city and state or country your release is originating from, for us to populate your dateline. If the city you prefer is not listed, simply select “Other” and then type in the name of the city in the field provided.

Boilerplate/Closing Details: This closing details field is optional, but if you choose to complete it, this is where a boilerplate or “About us” or “About the company” section should go. If you have added the “About the company” already in the body of the release, leave the boilerplate section empty, otherwise it will appear in duplicate.

Contact Information: Press releases must contain valid contact information including a contact name, company name, phone number and email address. Contact information should be in capitalized case and phone number formatted e.g. 222-333-4444. If you do not want to include a state location or phone number, simply put N/A, but one form of contact is required, so an email address must be entered if you are not inputting a phone number and vice versa.

Formatting Codes: HTML tags and other formatting such as non-standard characters, tables or forced line breaks cannot be used.

Paragraph Spacing: Your release must have one line break between paragraphs.

Duplicate Story: Do not resubmit a story that is already live in our system.

Real Email Address: Stories submitted under an account using a real company email address will have a greater chance for publication. If your account is setup using a free email address, we highly recommend you change it to your company email.