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ADAM Concept Rocks Up To Geneva

Vauxhall is set to wow Geneva show-goers next month with its ADAM ROCKS concept, an urban mini-crossover that could open a new segment in the industry.
    February 10, 2013 /24-7PressRelease/ -- Vauxhall is set to wow Geneva show-goers next month with its ADAM ROCKS concept, an urban mini-crossover that could open a new segment in the industry.

o Vauxhall's ROCKS concept raises ADAM to the next level of individualisation
o Industry first urban mini-crossover has fierce design and muscular proportions
o Open air freedom thanks to fabric cabrio roof
o World Premiere at Geneva Motor Show next month


Compared with the production ADAM, ROCKS is taller, wider, tougher yet more compact in appearance, while offering a cabrio roof. It showcases how ADAM's unique personalisation - the current production model has over a million different specification and trim combinations - could be taken one step further.

"With even bolder design than any other ADAM, the ROCKS shows the vast potential for personalisation our stylish urban-chic newcomer offers. It combines the toughness of a crossover with the coolness of open air driving," said Malcolm Ward, Vauxhall/Opel Lead Design Director. "As a symbol for fashion-led, active drivers wanting to stand out from the crowd, ADAM ROCKS is just one possible answer to the question of how new development paths for this unique car could be forged."

ADAM ROCKS' new crossover body style is supported by a chassis that is raised 15mm with a 20mm wider stance. Agile parkour athletes, who move from one place to another, negotiating urban obstacles in between, were the inspiration for this sporty crossover concept.

The ADAM ROCKS concept will be on the Opel/Vauxhall stand in Hall 2 of the show.

Vauxhall Motors is a British automotive manufacturing company headquartered in Luton, United Kingdom and a subsidiary of Adam Opel AG, itself a wholly owned subsidiary of General Motors (GM). It was founded in 1857 as a pump and marine engine manufacturer, began manufacturing cars in 1903 and was acquired by GM in 1925. It has been the second-largest selling car brand in the UK for over two decades

Media Contact:
Justin Hawkins
Vauxhall
01582 427617
http://www.vauxhall.co.uk


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