PHILADELPHIA, PA, September 04, 2013 /24-7PressRelease/
-- Jennifer Connelly, Katonah, New York
, has significant experience in advertising sales and marketing. Because of this, she has learned what it takes to continue to earn new clients and get repeat business. Now, she is reflecting on a new article
that features helpful tips for those looking to break into the sales field. These skills are utilized and valued by successful sales professionals from a number of different fields.
Above all else, sales professionals agree that talking with people instead of just spewing information at them is one of the keys to a successful career. Individuals are much more responsive when they feel as if they are talking with another person. Many people are reluctant to be "sold" to, but are comfortable having an honest conversation with another professional. For this reason, engaging dialogues that are not packed just with facts, figures, and features and benefits is one of the best ways to start and maintain a business relationship with a client.
"People relate to other people, they don't relate to large brands or corporations. For this reason, putting a human spin on things makes it easier to draw new clients in and keep them interested. When a professional knows that they are working with another person who genuinely cares about their interests and business-related goals, they are usually much more open to working with that person. It's much more enticing than feeling as though the person is just trying to sell as much as they can with no concern for the client's well-being," states Jennifer Connelly, Katonah, New York.
Just like any relationship, a business connection revolves around maintaining promises. A salesperson who says they will deliver something must do it, otherwise the relationship will weaken and the client may choose to go elsewhere where they find a seller who keeps their promises and sticks to their word. For this reason, it is best not to overpromise unless the salesperson is positive that they can deliver on their promises.
Face-to-face contact is another important part of establishing strong relationships. While it is possible to do business strictly over the phone or e-mail, seeing a person face-to-face helps to strengthen that connection and keep it going. Whether this means dropping in to the client's office occasionally or taking them out to lunch, this time together takes the professional connection to a deeper level.
Once a person secures a new client, it is important to keep the focus on this individual, even while attempting to land other business. A client that signs a deal and then begins to feel neglected will quickly become unhappy. Instead, a salesperson must be able to divide their time between all of their clients, ensuring that these professionals' needs are met.
"Maintaining balance between a variety of different clients is one of the most difficult part of sales, but those who are able to do this successfully enjoy a lucrative career in the industry," states Jennifer Connelly, Katonah, New York.
Jennifer Connelly, Katonah, New York
, had a lengthy and successful career in advertising sales and marketing. Now she is the proud mom of two boys, and enjoys encouraging her children to get active and stay healthy. Connelly is an active person herself, and regularly goes skiing and plays tennis. She is also a fan of jogging, and regularly participates in races in her area.