VANCOUVER, BC, February 07, 2014 /24-7PressRelease/ -- The second longest-running International Education program in BC, Langley School District – International Student Program, selected ISI to rebrand its global marketing material. The business development strategy was to have international students, agents and parents rediscover, online, the Langley brand experience. Langley's online brand marketing strategy was supported with a balanced combination of traditional print and contemporary social media networks.
"Focused Determination, Infinite Possibilities" was developed to encapsulate the Langley primary brand message to its worldwide target audience. "Transforming Students to Global Citizens" was created as a secondary brand message to promote the competitive advantages of the SD35 - International Student Program to its targets.
" ...I want to share my team's gratitude... for helping us rediscover our brand experience. ISI worked side-by-side with our entire department to fully comprehend our core values and competitive advantages... In essence, Focused Determination with Infinite Possibilities summarized our rebranding process with ISI... With our 2013 recruitment goals exceeding all expectations, we are well positioned to continue breaking our recruitment records for years to come..."
- Barry Bunyan, Director, Langley School District, International Student Program
A harmonic rainbow mosaic was designed to reflect the diversity and inclusiveness of Langley services, programs, people, ideas, and goals of each stakeholder, and is portrayed by a single multi- cultural student representing the traditional hopes and dreams of the next generation of global citizens.
This year, ISI - Ideographic Strategies Inc (ISI Branding) will celebrate 28 years of experience in Brand Marketing, Web Development, Social Business PR and New Media on local, national and international scales. Currently, ISI has rebranded the international education programs at Coquitlam, Burnaby, Delta and Langley. In 2005, ISI was ranked the 13th largest design agency in British Columbia by the trade publication "Business in Vancouver".
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