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Red Privet Continues Stellar Growth; Appoints New Vice President, Research & Design

Leading Pennsylvania user experience research and design firm hires respected UX thought leader to manage design teams and spearhead new services
    HARRISBURG, PA, October 24, 2013 /24-7PressRelease/ -- Fresh on the heels of expanding its Harrisburg headquarters and opening a new Philadelphia-area office, award-winning user experience (UX) firm Red Privet, LLC, has created the new executive role of Vice President, Research & Design.

Highly-respected 20-year UX veteran Dennis Schleicher has accepted the position. He'll be responsible for the day-to-day management of design teams across Red Privet's three Pennsylvania offices, while helping refine the company's research and design strategy, process and new service initiatives. Schleicher was most recently the Director of User Experience Teams at Sears.

"Thanks to amazing clients and a great team, we've tripled in size in relatively short period of time," said Red Privet Founder/CEO Matt Hummel. "Dennis's extensive background in building, scaling and managing successful UX practices brings a tremendous amount of leadership to our executive and design teams. We're excited to have him here."

"I believe our growth has a direct correlation to the personal, hands-on approach of our executive team," Hummel added. "Dennis's presence allows me focus on building deeper relationships with our existing clients, while discovering new opportunities to grow our company."

Founded in 2009, Red Privet, LLC is an award-winning, research-based design and strategy practice with offices in Harrisburg, Pittsburgh, and Philadelphia. Steeped with expertise in solving the complex problems of mission-critical, enterprise-scale digital products and services, Red Privet has helped clients such as Highmark, Geisinger Health Systems, Reed Elsevier, and Deloitte maximize the value of their online products by making them easier to use.


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Michael Robinson
Red Privet, LLC

Harrisburg, Pennsylvania
United States
Voice: 7177434364
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