Increasing the Online Visibility of Your Press Release is Easier Than You Think.

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October 08, 2015

In the not so distant past, distributing your news to the media via an online distribution service (like 24-7 Press Release Newswire) was a fairly straightforward practice. You would craft your press release based on exciting news that has transpired within your business or company. You would log into a press distribution site, cut and paste the details of your release, select when you would like it distributed, and click send. You then would sit back and wait for the inquiries.

Over the last few years in particular, competition in the press release distribution space has increased, partially because people have begun to realize that press releases are not evil in the eyes of Google when written properly and distributed through a credible source.

With the increased volume of news pumping out every day, you need to stand out above the others and grab the attention of your audience. So how do you do this?

In addition to writing a killer headline and including high-impact images, one of the most overlooked, yet obvious ways for your news to have impact and reach is to use social media after you have distributed a press release. There is a reason it is called SOCIAL media.

Being in the thick of the news industry, we can clearly see which users have taken the next step and placed a link to their press release onto their social media networks after it has been distributed. It is simple. They receive more views.

How do you do this? It is as easy as grabbing the link to your press release (in this case, on the 24-7 Press Release Newswire website), then making a comment on your Facebook, Google+, LinkedIn and other social media channels, advising your audience of your press release and providing a link to it. That's it. As obvious as this step may seem, doing it is overlooked way too many times.

If you don't have any social media channels set up yet, you really need to get onboard, as this will assist in your content marketing strategy. At the very least, you should have a Facebook, Google+, Twitter and LinkedIn account.

According to a chart found over at, as of January 2015, the leading mainstream social networks (worldwide) were (in millions):

Facebook (1,366)
Whats App (600)
Google Plus (343
Instagram (300)
Twitter (284)

These all are channels to which you should post a link to your press release after you have distributed it. You could even take it one step further and use the 'Boost Post' option on your Facebook page to target more people. In some instances, depending on your keywords and audience you select, a simple boost of $10 could reach thousands within your audience.

As always, we recommend that your press release has a killer headline and a couple of attractive images. Make sure that you have proofed your release for spelling and grammar.

By taking all of these steps, you will have a much better chance at achieving a successful press campaign.

Inspired and looking to distribute a new press release? Check out our packages at