Using the Semantic Web to Get the Most from Your Online Marketing Efforts

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April 03, 2014

The use of semantic web techniques to drive increased traffic to your products and services has become a hot topic in recent months, and with good reason.

Effective online marketing demands evolving and adapting methods of audience engagement, and the development of the semantic web is a critical factor to consider in this marketing mix.

The constant metamorphosis that occurs in online marketing provides a never-ending challenge for modern marketers. Using the semantic web is a must when considering how to professionally promote your products and services through online PR and press release services.

The development of more sophisticated press release marketing is a subject which is very close to our hearts here at 24-7 Press Release Newswire and we've been examining the link between press releases and social media engagement, search engines and the semantic web.

If you're looking to write a press release, make sure it's for the right reasons. If your main reason is 'How can I get my company name out there', it's best to reconsider. If, however, your main reason for writing a press release is to alert the media and potential new customers to a significant announcement regarding a product and/or service that will benefit them, this would be the right time to launch a release.

Also, writing a press release to simply enhance your search engine rankings for related keywords or SEO terms is not a winning strategy - if the press release is well written, with strong content, your rankings will naturally improve over time on the Web, especially when integrated with social media. A simple and straightforward marketing tool to bear in mind is not to clutter the press release with the same SEO keywords and search terms.

Remember, the relevance of the semantic web in terms of your press release marketing is simple: think about the search terms and key SEO phrases that real, human, random people will type into search engines to find products and services in your industry. People rarely type in coherent, linear search terms.

If the press release is well written, utilizes a solid 'hook & hold' headline to draw in journalists and bloggers, and actually contains a newsworthy angle, it should be shared on social media networks, where news items sit perfectly.

Bloggers can also pick it up and re-write it with their slant on the press release angle, creating further value and interest in your product or service story.

Links should always be from a credible source in your online press releases, too, thus creating more value for the readership and giving them insights.

To make sure you're being found by potential clients and customers, an awareness and knowledge of how to use semantic web marketing methods will, we believe, make or break the effectiveness of a business online.

As always, the best piece of advice we can give regarding semantic web marketing and effective online PR is this - think like your target customer and mould your messages and press release content to them. Write for people, not search engines.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.