How Images Will Boost the Visibility and Engagement of Your Press Release

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May 29, 2019

According to Brightedge, a company that measures digital content engagement, the human brain can process images much faster than text. In fact, up to 60,000 times faster! That is huge! This incredible processing speed of images also means when it comes to content marketing or the use of press releases within your marketing plan, visuals are extremely important. We find this so important to hammer home that we have taken time to write another article with a bit of a different angle.

At 24-7 Press Release, we provide the option to add up to five images with our Integrated Media Pro package at no extra cost, and surprisingly, the percentage of users that will even add one image is incredibly low.

When a visitor, which may be a journalist, a blogger, or potential customer visits the 24-7 Press Release Newswire website and views our press release page, Images are the very first component item that will grab their attention. If there are multiple images on a page, ones with more color and less text stand out more. We also learned as a general rule of thumb, product images, model images, and travel related images are much more popular than a company logo. Including a company logo as a part of your image set is important for branding, however, unless you are a fortune 100 or fortune 500 where someone will recognize that logo immediately without thinking, it will not garner the same amount of attention as a product type image.

Another reason why images are important is 24-7 Press Release Newswire has taken to Instagram for further promotion of our customer's press releases. Although not an official offering as a part of a press release package, the feedback to date has been extremely successful. The process is a manual process by our staff, and it is on a 'selection basis.' Our staff is manually selecting press releases with images that pop and stand out. If our staff select your press release based on your image, it becomes posted on our Instagram with your press release headline along with up to a half dozen hashtags that are manually selected and that are relevant to your press release. Ensure you add amazing images to your press release for a chance to have your press release added to our Instagram page.

Images do grab the attention of viewers. A few years back, 24-7 Press Release Newswire performed a study and found that a press release containing an image can receive up to 400% more views than a press release that does not have an image. For example, we invite you to visit our press release stories page which contains all the press releases for the current date. Once you click on this page and it loads, where does your eye immediately go? Yes - to the press releases with images, because they stood out and got your attention.

In the not too distant future, 24-7 Press Release Newswire will be introducing a new newsroom product. Although there will be several features, this product will be capable of, one of them will be the ability to host your images. These images will be able to be imported into your newsroom, providing easy access for journalists, bloggers, and researchers to see your images at a glance.

So if you do not already include multiple visuals or any visuals within your press release submission, we highly recommend you start doing so.