All Press Releases for September 01, 2011

HubShout Announces Release of New White Label Email Marketing Service for SEO Resellers

The user interface for the new email marketing tool is easier to use and designed to help resellers nurture leads and stay in touch with current customers.

    FALLS CHURCH, VA, September 01, 2011 /24-7PressRelease/ -- HubShout, LLC, a U.S.-based search marketing firm specializing in white label SEO reseller services, re-launched its white label Email Marketing Service in July. HubShout has offered email marketing as a value-added service for SEO outsourcing since the launch of the HubShout SEO reseller program. HubShout's email tool is also available to direct clients. The upgraded email tool is low cost, more versatile and easier to use.

The re-launch of the Email Marketing Service comes on the heels of significant updates to the HubShout reporting dashboard. The newly enhanced dashboard is the most powerful, integrated and effective white label SEO dashboard available.

Transparency and accountability continue to be the hallmark of the HubShout dashboard. Clients can log in and see the data that demonstrates a direct connection between their search marketing campaigns and business success. As a result, HubShout resellers have a very high rate of client retention. With the HubShout dashboard, SEO resellers have no trouble demonstrating the value and effectiveness of the services they provide for their clients. A top HubShout reseller reports: "I was able to switch a customer beginning next month that loved their current SEO company but I got them with the (HubShout) dashboard."

HubShout resellers are furnished with a private label SEO dashboard, customized with their logo and the colors of their choice. Also included in the HubShout SEO reseller program: sales support. Resellers are invited to educational webinars where they learn about new services, see demos of new tools and get tips on selling SEO, PPC, Social Media Management and other HubShout search marketing services. The new Email Marketing Service is the most recent example of HubShout's commitment to supporting resellers in their sales efforts.

HubShout's private label Email Marketing Service includes all of the latest deliverability components to ensure that the email gets to its intended customer. A graph on the client's dashboard displays email marketing data and trends. In the reporting dashboard, all of the email campaign data can be viewed alongside marketing data from SEO, PPC and other search marketing campaigns. HubShout's dashboard is one of the only marketing platforms that can create a report that pulls all SEO and other search marketing campaign information, including email data, into one place. The email marketing campaign data is included in a report that is sent to each private label SEO reseller each month.

The new email marketing tool allows resellers to easily build, update and manage email address lists. A large library of versatile templates that are easily customized to match the reseller's brand is accessible in each reseller's portal. HubShout has written extensive email content on search marketing topics that the reseller can cut and paste into the template. The reseller is permitted to use the content as is, edit to suit their specific needs or write original content. Once the email template is loaded with the content, the series of messages can be emailed on an automated schedule that is set by the reseller. The reseller can log in at any time to refresh the content and add email addresses. HubShout account managers are available to help resellers with their email campaigns.

HubShout is taking unprecedented steps to motivate SEO resellers to use the email marketing tool. For a limited time, HubShout will set up an automated lead nurturing email campaign, complete with content and custom branded templates, at no charge to the reseller. And HubShout is offering the white label Email Marketing Service to its resellers at cost. The current cost for HubShout SEO resellers to send 1,000 email messages is only ten cents.

Email marketing is a great cross-selling opportunity for HubShout private label SEO resellers and because HubShout is providing the service at cost, resellers can add a healthy mark-up. Diversity of services is key to the success of the HubShout SEO reseller program. HubShout president, Dr. Adam Stetzer explains: "We know that well-diversified marketing programs drive retention. A customer who has SEO, PPC, social media AND email marketing all with one vendor is less likely to leave that vendor."

Last month, HubShout presented a webinar to educate white label SEO resellers about setting up an email account and using the new email marketing tool. A second webinar on the topic was presented in August and account managers will continue to work closely with resellers as they learn how to maximize the benefits of their email campaigns.

Firms interested in SEO outsourcing can easily incorporate white label email marketing as well as pay-per-click advertising and social media management into their service offerings if they sign up for the HubShout SEO reseller program. For more information, please contact HubShout directly at

HubShout offers an industry-leading private label SEO reseller program through which many web design companies and PR agencies outsource SEO while maintaining customer control.

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