All Press Releases for July 13, 2009

River Logic Attains Gold Certified Partner Status in Microsoft Partner Program

River Logic Further Distinguishes Itself by Earning Microsoft Competencies in Business Intelligence and ISV/Software Solutions

    DALLAS, TX, July 13, 2009 /24-7PressRelease/ -- River Logic, Inc., the leading provider of Integrated Business Planning (IBP) and advanced business modeling software, today announced it has attained Gold Certified Partner status in the Microsoft Partner Program with competencies in Business Intelligence and ISV Software Solutions, recognizing River Logic's expertise and impact in the technology marketplace. As a Gold Certified Partner, River Logic has demonstrated expertise with Microsoft technologies and a proven ability to meet customers' needs. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training, and support, giving them a competitive advantage in the channel.

River Logic's integrated business planning solutions, based on Enterprise Optimizer (EO), provide high value business insights and remove departmental barriers by connecting sales, operations, and financial planning at the strategic and operational levels. EO builds a holistic representation of a company by simultaneously employing activity-based modeling, constraint-oriented process modeling, and comprehensive financial modeling to improve decision support, including product portfolio, customer and channel optimization, trade promotion optimization, inventory strategy, capital asset strategy/network design, and sales and operations planning (S&OP).

"We are extremely pleased to have attained Gold Certified Partner status in the Microsoft Partner Program. This allows us to clearly promote our expertise to our customers," said Kevin Howe, CEO for River Logic. "The benefits provided through our Gold Certified Partner status will allow us to continue to enhance the offerings that we provide to customers."

"Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities," said Allison Watson, corporate vice president of the Worldwide Partner Group at Microsoft Corp. "They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies. Today, Microsoft recognizes River Logic as a new Gold Certified Partner for demonstrating its expertise in providing customer satisfaction using Microsoft products and technology."

As one of the requirements for attaining Gold Certified Partner status, River Logic had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner's capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each Competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry. Within select Competencies, there are Specializations that focus on specific solution areas that recognize deeper expertise within that Competency. Serving as a specialized path to earning those Competencies, Specializations give direct access to the tools and resources that support that specific area of focus.

The Business Intelligence Competency is designed for partners that specialize in Microsoft Business Intelligence Platform and Performance Management. These partners are fully equipped to help customers leverage the data they're already collecting to build more-effective business strategies. For customers, accurate business intelligence often equals a competitive advantage, which is why robust business-intelligence solutions are always in demand.

"Partners are essential to delivering Microsoft Business Intelligence solutions to our customers helping them grow their business and ensure they can evaluate trends in their business and act upon them," said Tom Casey, general manager SQL Server Business Intelligence at Microsoft Corp. "Solutions competencies give Microsoft partners the resources and training they need to meet their customers' needs. And for partners, the opportunity to highlight their expertise to customers is tremendous in the fast growing business intelligence market."

The ISV/Software Solutions Competency recognizes the skill and focus partners bring to a particular solution set. Microsoft Gold Certified Partners that have obtained this competency have a successful record of developing and marketing packed software based on Microsoft technologies.

"Solutions competencies are an important way for Microsoft to better enable ISVs to meet customer needs," said Walid Abu-Hadba, corporate vice president of the Developer and Platform Evangelism Group at Microsoft Corp. "They allow ISVs to keep and win customers through their deep knowledge of solutions-based Microsoft platform technologies. Microsoft has a long history of working closely with ISV partners to help them deliver compelling solutions and applications to our mutual customers, and the Microsoft Competencies are an important step in continuing to enhance vital relationships with ISVs worldwide."

The Microsoft Partner Program was launched in October 2003 and represents Microsoft's ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners' businesses be successful.

About River Logic
Based in Dallas, Texas, River Logic, Inc. ( provides Integrated Business Planning (IBP) and advanced business modeling solutions. River Logic's award-winning software, Enterprise Optimizer (EO), helps companies increase financial performance by connecting strategic and operational planning directly to financial outcomes. EO uses advanced constraint-oriented reasoning to holistically model an enterprise with every conceivable constraint, opportunity, and interdependency. EO users quickly build integrated models without writing code or managing formulas. EO is faster and more accurate than alternative solutions, enabling businesses to break down silos, communicate effectively, and execute the best decisions. With EO, true enterprise-wide decision-making becomes a reality.

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Donna Martinez
River Logic
Dallas, TX
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