- Products & Services
- Knowledge Base
"It is vital to get it right when it comes to your route to market, as well as the strategic and tactical use of enabling technology"
NAPA, CA, February 11, 2014 /24-7PressRelease/ -- The 10th Annual Wine Industry Technology Symposium (WITS), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 30 - July 1, 2014 at the Napa Valley Marriott Hotel.
Executives from wineries, distributors and retailers gather annually at WITS, the only annual conference designed exclusively to foster education and debate around the application of technology solutions for the wine industry. The 2014 WITS program includes:
- Educational Tracks - Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
- Speed Dating - To celebrate the 10th technology extravaganza, WITS has introduced "speed dating" for winery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
- Plus Beer, with BITS - WITS has united leaders in the craft brewing industry to add the first Beer Industry Technology Symposium (BITS ) that will run concurrent with WITS this year.
"In today's rapidly changing business environment, where consumers are driving massive change throughout the industry, it is vital to get it right when it comes to your route to market, as well as the strategic and tactical use of enabling technology," said J. Smoke Wallin, WITS Co-Chair. "WITS is the only place where winery owners and GMs can sit side by side for a day of learning and discussion with CIOs and other technology leaders from across the three tiers," he added.
The WITS Steering Committee, comprised of technology and business leaders across the wine industry, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and leaders from Amazon, Facebook, Groupon, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.
Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open March 1, 2014.
The Wine Industry Technology Symposium (WITS) was created to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world's leading wineries, distributors and retailers together with the leading technology experts to foster learning and discussion. Expert panels and keynotes discuss leading edge case studies involving consumer direct marketing and sales, operations, financial management, trade sales and distribution, winemaking and vineyard management.
# # #