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/24-7PressRelease/ - October 24, 2006 - It may still be early in the holiday season, but anyone in the marketing industry knows that this is the time of year to be gearing up for advertising for the holiday season. With limited weeks left, marketing agencies will be jockeying for key banner ad and ad word locations.
The Fall season, particularly just before thanksgiving until December 22 is where many retail outlets will make 70% or more of their entire yearly revenues. How much of these revenues are driven will depend upon how successful their marketing strategy is.
Sam Jackson, marketing consultant with Dragstrip Designs Marketing says “For online businesses, it is all about driving traffic to your site. Web sites such as http://www.24-7pressrelease.com are key locations, with limited ad spaces that will be sure to go quickly. Think about it. A web site with a maximum of only 5 banner ad spots (with text included), that caters to a market with a higher than average income, that only charges $399/month for an ad? These types of spots won’t last long. A site like this probably serves up thousands of pages daily giving excellent exposure to a more sophisticated audience.”
Knowing where and when to place your ads is key. Some places are in a position to leave their ads up all year round which is fantastic for brand recognition, however for those that cannot afford this, picking prime locations at the prime time of the year is the next best alternative!
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