New Research Team Provides Free Data and Trends About the Social Expressions and Celebrations Market

    FRAMINGHAM, MA, May 10, 2012 /24-7PressRelease/ -- Today, the leader in start to finish party planning and digital greeting cards, Punchbowl.com, announced that the site has assembled an expert team to help agencies and brand marketers understand the social expressions and celebrations market through research, trends, and data. For the first time, agencies and brands have a single destination that offers free insight into the world of social expressions and celebrations. It's called Social Insights.

Social Insights provides valuable information for marketers who want to learn more about the $38 billion celebrations industry. The Social Insights research team scours the Internet to compile data about the industry and makes that information available for marketers through free whitepapers. The team is comprised of marketers who are experts in the celebrations industry and the intricacies of the information that brands seek.

"Holidays and celebrations are big business," said Matt Douglas, CEO, Punchbowl. "For the first time, agencies and brands have free access to data and trends that will help them make critical spending decisions to reach a valuable demographic."

Social Insights has already published several whitepapers that are available for free download. Research topics include the impact of technology on how people celebrate, how consumers use social media for important occasions, how brands can reach moms planning parties, as well as insights on specific holidays and occasions.

For example, Social Insights recently uncovered remarkable data about the birthday market and how consumers engage with email marketing around birthdays. Emails with the word "birthday' in the subject line have a 60% higher click-through rate than other marketing emails. Additionally, transaction rates for birthday emails are 5x higher than those of regular marketing emails.

To learn more about Social Insights, visit http://www.punchbowl.com/insights. Marketers can also stay on top of the latest celebrations industry research by following Social Insights on Twitter (@PBsocialinsight).

About Punchbowl, Inc.
Punchbowl is the company behind the critically acclaimed website Punchbowl.com, the one-stop site that helps smart moms and savvy professionals celebrate special occasions, milestone events, and holidays. Punchbowl offers a modern, effortless way to plan an unforgettable celebration with start to finish party planning. In addition, the site offers digital greeting cards that have the look and feel of a traditional paper card. Founded by software and user interface experts Matt Douglas and Sean Conta, the company is located in Framingham, MA and is backed by Contour Venture Partners and Intel Capital. To learn more, visit http://www.punchbowl.com/company.

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