Zengo & Co : Bad Customer Service Destroys Customer Loyalty

    CHICAGO, IL, January 07, 2015 /24-7PressRelease/ -- Customer service is the cornerstone of any successful business, and bad service can quickly destroy a business's reputation and dramatically reduce sales. Providing great customer service is vital for businesses that are looking to achieve long term success in the marketplace as it promotes a high level of respect for their consumers. No business can survive without consumers therefore they must make it a priority to convey to their consumers just how important they are to them. Great customer service means delivering on the promises and sticking to the values laid out to customers in the marketing process as it's these promises that customers build their relationship with a brand on. By failing to commit to these promises businesses are not only betraying the trust of their consumers, but are suggesting to consumers that they aren't valuable to them which can quickly damage a business's reputation beyond repair.

About Zengo & Co: http://www.zengoandco.com/about-us/

Zengo and Co, a Chicago based sales and marketing firm understands just how important great customer service is. The firm work with a range of clients, helping them to not only improve their customer relationships but to also increase consumer loyalty. Businesses cannot survive on single visit customers alone as its loyal returning customers that bring in the most revenue through purchasing higher end products and services. Zengo & Co believe that by personalizing the customer experience and ensuring individual needs are met businesses can retain a higher percentage of consumers.

To further promote the importance of good customer service, Zengo & Co have reviewed the results of a recent consumer survey conducted by Colloquy, a provider of loyalty marketing publishing, education and research. The survey found that more than one out of four consumers are more likely to share a negative customer experience with others than a positive one which could prove incredibly damaging to a large percentage of US businesses. With this worrying statistic in mind Zengo and Co are urging businesses to review their customer service processes as they enter 2015 to ensure they are doing all they can to make their consumers feel valued and well looked after. The firm believe that to keep all customers happy businesses must look into various avenues of customer service and integrate these approaches into a cross channel marketing approach. This way, businesses will be able to meet a wider range of customer preferences and offer support and information to customers through their preferred channel of communication.

Based in Chicago, Zengo & Co is a direct sales and marketing firm that offer a wide range of innovative marketing solutions to businesses throughout the US. After creating unique campaigns for each of their clients, the firm go out and meet with consumers in person, allowing them to interact with a brand face to face which helps to create stronger, longer lasting bonds. This approach allows Zengo & Co to offer a higher level of customer service than many other marketing techniques and ensures that each individual consumer's needs are addressed and integrated into a personalized customer experience.

Zengo & Co is an outsourced sales firm that works on personalized campaigns on behalf of their clients to deliver a high ROI.

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