All Press Releases for September 12, 2016

World First with Brain Book Shot on iPhone 6S

In a world first, all the photos in Delia McCabe's new book, 'Feed Your Brain - 7 Steps to a Lighter, Brighter You!' were taken exclusively using an iPhone 6S, with outstanding results.



    GOLD COAST, AUSTRALIA, September 12, 2016 /24-7PressRelease/ -- Delia McCabe, the author, said the book is aimed at anybody who has a brain, so she needed to make it easy to understand and enjoyable to read.

"I find that most books about the brain are rather dull and complicated unless you are a real enthusiast like me," she said.

"I wanted it to be a book that people use, so I didn't want the photos of the recipes to be of perfectly styled, unachievable results. They had to be authentic and real so that my readers are not disappointed when they compare their achievements to the photos.

"When we were agonising over the photos for the recipes someone suggested that for them to be true to life I should use my iPhone like I always do.

"The images of the food I prepare and post on my Instagram and Facebook accounts are all taken with my iPhone, but I'd never thought they would be good enough for printing in a book. The publishers were also a little sceptical.

"Having researched how food influences brain function for 20 years and another two years to write the book I didn't want all my work to be judged on bad photos. However, 'Think Different' is the Apple slogan and the book is about thinking differently so we had to give it a try.

"We did some test shots and compared the photos from the professional SLR cameras with the photos using the iPhone 6S and they were just as good. The food looked tasty and real. So we decided to go for it."

Vanessa Russell, a food stylist from Raspberry Creative in Brisbane, took all the food photographs using the iPhone's rear camera without a flash, without a tripod and using natural light. Reflectors helped decrease any shadow. She also made all the dishes in the photos.

"The autofocus produced excellent clarity and the resolution at 300 dpi was more than enough for printing a full page in full colour. For each recipe I took about 10 shots to get the right angle either directly overhead or at 45 degrees with me standing on a chair," she said.

"The food didn't need digital enhancement as each dish looked yummy so I just added accessories to showcase the food on the plate. The only editing in Adobe Photoshop involved adding some highlights and removing some stray bits.

"I thought that we were compromising for the sake of integrity but the end result is as good as any other top quality print. Selected images can be seen at http://bit.ly/feedyourbrain-recipeimages where the author speaks about her book in a short video.

Speaking about the book, Delia says, "It's about the 'How and Why' you should look after your brain and is based on scientific proof that what you eat directly influences cognitive functioning. And delicious recipes help make dietary changes painless with a bonus being effortless weight loss!"

Delia McCabe has a Masters in Psychology but switched to nutritional neuroscience research to find answers for people looking to achieve optimum brain health. She is currently busy with a PhD focusing on the role that specific nutrients play in managing female stress.

The book can be found here: http://bit.ly/feedyourbrain-book

Contact Information:
Mobile +61 404515197
Email delia@lighterbrighteryou.life
Website www.lighterbrighteryou.life
Skype deliamccabe
LinkedIn http://bit.ly/linkedin-deliamccabe

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Delia McCabe
Lighter Brighter You
Merrimac, QLD
Australia
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