All Press Releases for March 15, 2017

Mastrad Launches Their New O'Plancha At 2017 International Home + Housewares Show

The creator of stylish and elegant kitchen accessories introduces unique griddle combo with domed lid.

    CHICAGO, IL, March 15, 2017 /24-7PressRelease/ -- Mastrad, the French company that has been revolutionizing the culinary world with unique kitchen tools and accessories, will be showcasing its newest and most revolutionary cookware at this year's International Home + Housewares Show. Attendees will have the pleasure of learning firsthand about the Mastrad O'plancha, a griddle and lid cooking combo that amplifies any cooking experience.

Mastrad's new and innovative O'plancha can be used for many types of daily cooking, both indoors and outdoors, and with any type of heat source. It can be used by itself for cooking meat, fish and vegetables teppanyaki-style; or with its lid as a mini-oven, to braise meat for a grilled and juicy finish and to smoke/flavor meat using the included smoking racks. Some of the quality features of the O'plancha include:
- Triple-layer, thermo-diffuser base made of stainless steel and aluminum
- Surface heats quickly and distributes heat evenly
- Surface's thickness offers superior heat retention, regardless the weight of the food
- Elevated cooking surface with no sidewalls makes turning food over easy with spatula
- Excess cooking juices are contained in the recessed rim along the edge that can later be used to baste
- Alternatively may be used as a defrosting plate, or a chilled serving platter for cheese/charcuterie

"We believe the O'plancha will allow consumers to explore their culinary creativity in a whole new way by being a genuine multipurpose cooking tool," said Mastrad Marketing Manager, Chris Wert. "We are thrilled to be sharing the O'plancha and everything it offers with the attendees of the show."

Mastrad is appearing at the International Home + Housewares Show at McCormick Place in Chicago from March 18th through March 21st 2017. They will be located in the South hall at booth #S1239. For more information on the International Housewares Association, visit For more information on Mastrad and to see their entire culinary collection, please visit

About Mastrad
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit

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