All Press Releases for April 23, 2020

Silver Lining is Making an Unlimited Investment into Small Businesses

The Silver Lining Action Plan is now Pay-What-You-Can for all small businesses globally.

It is becoming increasingly clear that, as usual, small business owners are going to have to find their own way through this crisis.

    NEW YORK, NY, April 23, 2020 /24-7PressRelease/ -- Companies are launching non-stop offers, resource centers, and special deals. Governments are releasing flawed and mismanaged loan programs.

The small business space is full of short term solutions that are causing chaos and confusion and not meeting the urgent and significant needs of small businesses.

It is becoming increasingly clear that, as usual, small business owners are going to have to find their own way through this crisis. The hopes that the coronavirus will pass quickly or that there will be a bailout for small businesses are fleeting. We need to settle into the reality that it is time for small business owners to do what they do best - get creative, work hard, and not give up.

How will small businesses get through this?

1) With a customized plan aligned with their current state. There is not a one size fits all solution. Each business owner needs to build a plan based on the health of their loved ones, the current state of their business, and what opportunities are available to them.
2) With outside structure and support. Behaviour change science shows that every human benefits from a simple formula of support, and anyone who wants to implement new habits, get through a hard time, or ultimately hit goals needs external support.
3) By thinking long-term. This crisis is not a 30 day or 3-month problem. The way that the world will operate, how businesses will run, and how consumers will behave will change for the long term. It is imperative to not look for quick fixes, but rather to do the real work to get set up for long term success.

"We built a comprehensive small business growth program because we believe that this level of structure and support is necessary for small businesses to actually succeed. We are not venture-backed or swimming in cash, but we started this company to help small businesses, and right now, they need more help than ever. We are 100% committed to helping as many small businesses as we can by giving them full access to our program at literally whatever amount they can afford. No strings attached," says Silver Lining Founder & CEO, Carissa Reiniger.

The SLAP Program is usually $300/month and is a 13 month process. Small businesses who are already taking advantage of the Pay-What-You-Can offer are based in 8 countries.

Full details on the SLAP Program and the Pay What You Can Offer are located on Silver Lining's Covid Response Page.

A free Small Business Covid Response Workbook is available online and encouraged to be shared broadly so that it can help as many small businesses as possible.

Silver Lining has worked with over 10,000 small businesses in 14 countries over the last 15 years to help them build profitable and sustainable businesses. The Silver Lining Action Plan (SLAP™) is a technology-enabled, data-driven small business growth program based in behaviour change science. It helps small businesses set goals, build a plan to hit those goals, and then gives them 12 months of robust coaching, accountability, training, connections, and support to ensure that they actually hit the goals they set.

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Maxine Genier
Silver Lining
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United States
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