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ORLANDO, FL, May 19, 2020 /24-7PressRelease/ -- Today, Doitwell shares results of interdisciplinary research to help operators re-imaging the customer experience. Doitwell is a consultancy company specializing in the management of projects in the field of Guest Experience for hotels, museums, attractions, theme parks, and tour operators. In these delicate stages of preparation for reopenings, consumers, users, and travelers are getting out of their homes and may be concerned to explore this new post-COVID world around them. "We decided to partner with Dynamitick, a company specialized in Artificial Intelligence solutions for pricing and customer analysis to study customers' expectations. Italy was one of the destinations majorly hit by this crisis and is reopening popular museums today," says Nicole Cutrufo, Doitwell founder and CEO.
The results of the survey and recommendations from international professionals in multidisciplinary fields are now available for tourism operators on doitwell's website. The results will be discussed on May 19th, at 9:00 am Eastern Time, in a webinar dedicated to tourism operators and hospitality professionals (Register Here). This webinar aims to help tourism operators set up communication and organize their guest experience standards and procedures for a new post-COVID customer journey.
"A lesson to learn from the COVID-19 pandemic is that the appearance and thorough maintenance of a safe and healthy environment will encourage guests to visit those attractions, and will keep staff feeling safe and committed to their work." says Courtney Mallory Riall - Doitwell International Project Coordinator. Compliance with health and hygiene standards (63%) and safety standards (54%), the importance of respecting safe distance (58%), and mandatory use of the mask (39%) are some of the outcomes from the respondents to the survey. During the visit, appreciation for prevention measures is confirmed as the interviewees attach high importance to having the on-site staff responsible for ensuring compliance with safety and hygiene standards (46%) and clear indications on the safety distance (32%). Before COVID-19, respondents declared a more instinctive purchase as 40% of respondents said: "even with less information I would have purchased the experience anyway". Dayna Safferstein, UX/UI Designer says: "COVID-19, which has already drastically changed the way we live, is also going to drastically change the way users shop for experiences. The process of planning a vacation, which previously was filled with anticipation and excitement, will now be changed with new emotions - including fear, uncertainty, and distrust." The information search phase is considered particularly important by post-COVID-19 visitors. Angela Pickett Ex-Diplomat, Tourism Copywriter, says "COVID-19 will change the focus of copywriting and content creation in the travel industry". She continues: "We would once have considered the cleaning standards of a venue to be unspoken. Now we need to consider how we convey this information to guests. Copywriters will need to work with user experience and graphic design experts to develop ways to easily understand the content. This might include using icons to share information about wearing masks, cleaning, social distancing, and limits with guest numbers." It will be important to provide updated content that helps travelers make their purchasing decisions. Data and findings will be discussed in detail during the webinar.
About Doitwell: Doitwell is an innovative digital consulting company based in Orlando, Florida. Doitwell support attractions, theme parks, museums, and tourism operators enhancing their Guest Experience. Doitwell, [email protected] +1 (407) 205-9177, 111 North Orange Avenue, Suite 800 · Orlando, FL 3280 www.doitwell.us
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