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SAN DIEGO, CA, August 27, 2020 /24-7PressRelease/ -- With over 20 years of direct marketing experience, Ryan McAweeney has seen it all. He has seen big brands launch innovative products with varying results; some have flopped while others have become highly successful. Ryan has worked with Fortune 500 companies including Wells Fargo and Toyota.
In most cases, failure has nothing to do with manufacturing and design but everything to do with the wrong marketing strategies. Ryan advises that marketing should be a chief priority.
According to Ryan, the analogy "build it and they will come" doesn't work. This mantra has done more harm than good and is responsible for a trail of failed products. It makes companies to falsely believe than anything they create will automatically sell.
Ryan believes that "products don't sell themselves"; they have to be actively marketed. You can have the best product in the world but that doesn't guarantee you that you will make sales. People don't buy the best products; instead, they buy the best brands. Ryan always advises clients to invest in marketing and branding.
Most companies have invested millions of dollars in research and development but very little money in branding. To these companies, marketing is usually an afterthought. A company should not expect to pour a lot of money into product development expecting the product to sell itself. This strategy can work with highly established brands. However, for the vast majority, diligent marketing is required to achieve decent returns.
Ryan McAweeney is a respected voice in marketing circles. When Ryan speaks, people listen. Top executives and advertisers usually seek Ryan's opinion on pressing issues. Ryan is a graduate of San Diego State University. He founded his company called Vertical Direct Marketing Group (VDMG) in 1992.
Ryan is particularly vocal about poor marketing techniques that waste resources. He believes that this is normally a top management problem. Some executives are usually obsessed with innovation. They focus too much effort on creating the next great product at the expense of other important issues such as marketing.
Innovation is not bad but it shouldn't be the primary focus of a company. It is important to remember that the reason for starting a company is to make profits. Profit maximization will only be possible when sales are being maximized. That requires a good marketing strategy.
Marketing is the most important business function. If products are not being properly marketed, a company will go out of business and all the innovation will go to waste. It is necessary to spend on advertising so that to create a successful brand.
Great products alone don't create market leaders. The leading brands have also invested millions of dollars in advertising. These brands understand the importance of effective marketing. They appreciate that advertising is not an option but a necessity.
A great product alone will not make your brand a household name. That requires decades of sophisticated branding and marketing. Ryan McAweeney sees business success as a two-pronged approach. First, you create a great product and then you market it aggressively. If you ignore marketing, your competitors with inferior products will overtake you.
Ryan McAweeney loves dispelling marketing myths. Skewed perceptions have made the advertising industry to have a bad reputation. Ryan wants to reach out to consumers and businesses to dispel these myths. He argues that services provided by marketing companies are valuable and they can be harnessed for the greater good.
Effective advertising will ensure that the resources that went into product development are not wasted. This will make businesses sustainable and employees will enjoy stable incomes. Ads also help to spread awareness of important causes. For Ryan McAweeney, investing in marketing is investing in the success of a business.
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