NORTH HAMPTON, NH, June 27, 2025 /24-7PressRelease/ -- William J. Lyons IV has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Lyons has established himself as a distinguished figure in the marketing and business development sectors, leveraging his extensive expertise to make significant contributions across various industries. As the founder of Company 4, he has adeptly consolidated his skills in marketing, strategy, partnerships, business development and fundraising to assist startups and established brands in repositioning themselves or launching new products. His role involves reaching out to potential new projects, managing a select number of clients to ensure personalized attention, identifying and addressing problems, hiring specialized help as needed and maintaining cost efficiency.

Prior to founding Company 4 in 2017, Mr. Lyons was a managing partner for business development at VCT - Member Experience Advisors from 2017 to 2019. In this capacity, he was instrumental in enhancing member experiences through strategic partnerships and innovative solutions. Before this role, he worked as a business development and marketing strategy consultant in the Greater Los Angeles Area from 2016 to 2017, where he honed his skills in crafting effective marketing strategies for diverse clients.

Mr. Lyons's career trajectory includes a notable tenure at Samsung Mobile from 2015 to 2016, overseeing marketing initiatives and partnerships across the United States. His earlier roles include serving as a media strategist for various consulting projects in Los Angeles from 2014 to 2015 and co-founding 15 Things, where he was vice president from 2012 to 2013. His journey began with positions such as senior account executive at Altus Marketing and Management from 2009 to 2011 and internships that laid the foundation for his future success.

In 2009, Mr. Lyons graduated from Worcester Polytechnic Institute with a bachelor's degree in management focusing on consumer behavior, providing him with a solid understanding of consumer dynamics, which has been pivotal in his career achievements. He attributes much of his success to his athletic background and the influence of his father, a self-made businessman. He is also inspired by his mother, a Montessori school teacher and huge advocate for education including starting charter schools and other programs for children of all ages and backgrounds. His wife, Ashely, is a huge piece of his life. She has a tremendously successful business, Old Soul Vintage Jewelry, built from scratch. "She is a true entrepreneur and great mother to our two girls," said Mr. Lyons.

Beyond his professional endeavors, Mr. Lyons is deeply committed to civic engagement and philanthropy. He founded the National Hoops Academy, which conducts camps and clinics nationwide to help high school students gain recognition for college recruitment. Additionally, he supports the Athletics Fund at Worcester Polytechnic Institute and the Breast Cancer Foundation.

Mr. Lyons's dedication has earned him various certificates and recognitions and several gifts and plaques from appreciative clients. He has also been a Beta Gamma Sigma International Business Honors Society member since 2009 and participates in a boxing group, reflecting his commitment to personal growth and community involvement.

In his personal life, Mr. Lyons enjoys spending time with his two daughters and engaging in activities such as basketball, golf and fitness. Looking ahead, he aims to continue expanding Company 4 into a household name in the Northeast and California while exploring new avenues for residual income. His vision includes solidifying best practices within the industry and creating unique solutions to address complex challenges.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

# # #