FRISCO, TX, December 23, 2025 /24-7PressRelease/ -- Craig D. Herndon has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Herndon is a seasoned health care executive whose career has centered on strengthening value, accountability and performance across the self-funded employer market. With more than 20 years of leadership experience spanning strategy, analytics, network performance and enterprise operations, he has been recognized for advancing modern benefit administration and building data-driven solutions that improve outcomes for plan sponsors, brokers and members alike.

In 2025, Mr. Herndon began serving as vice president of third-party administrator (TPA) sales for EmpiRx Health, a nationally recognized outcome-focused pharmacy benefit manager based in Frisco, Texas. In his leadership role, he oversees TPA channel strategy and collaborates with administrators, brokers and employer groups to align pharmacy and clinical programs with measurable financial and quality improvements. His work helps organizations adopt accountable pharmacy benefit manager (PBM) models that emphasize transparency, member experience and data-guided decision making.

In addition to his role at EmpiRx Health, Mr. Herndon is a founding partner of PrecisionHealth TPA, a fiduciary third-party administrator established in 2025 to modernize the delivery of health plans for self-funded employers. As the organization's founding president and chief strategy and growth officer, he directed capital planning, market development, product design and the integration of advanced claims, strategic partnerships and network solutions. Though his primary focus is now on his role at EmpiRx Health, he maintains an advisory role at PrecisionHealth.

Prior to starting PrecisionHealth, Mr. Herndon spent nearly two decades with HealthSmart Network Solutions, later operating under Centene and UnitedHealth Group. He held multiple senior leadership roles, including vice president of product innovation and assistant vice president of strategic planning. During this time, his responsibilities spanned network strategy, health care economics, client implementation and the management of analytic and data teams.

Among Mr. Herndon's most notable achievements at HealthSmart was leading the onboarding of 1.3 million people who were covered by the Health Net of California. This initiative opened a new line of business and generated approximately $5.5 million in annual earnings before interest, taxes, depreciation and amortization (EBITDA) for the organization over several years — a testament to his remarkable leadership and organization. In honor of his accomplishments at HealthSmart, he received the VIP designation for six years.

In addition to his primary roles, Mr. Herndon lends his experience as an active member of the American Association of Preferred Provider Organizations (AAPPO) and served on HealthSmart Steering Committee at UnitedHealth Group for a decade. Also known for his civic-minded contributions to both people and animals in need, he and his wife Melissa volunteer for non-profit organizations, Chef to the Shelters and Dogs Matter.

Before venturing onto his professional path at HealthSmart, Mr. Herndon pursued higher education and earned both a Bachelor of Science in Business Administration and a Master of Business Administration from the University of Texas at Dallas. Reflecting on his storied journey thus far, he attributes much of his success to an early internship at a dental discount card firm, where he often interacted closely with the company's chairman and chief executive officer. This foundational experience taught him how to provide feedback to both board members and senior leadership teams, paving the way for his transition into health care leadership and enhancing his ability to create value.

In his personal life, Mr. Herndon is happily married and enjoys attending concerts — particularly at the Morton H. Meyerson Symphony Center — as a balance to his professional responsibilities. Looking toward the future, he is determined to improve health care outcomes for members and businesses by making fees more manageable while implementing the innovative solutions that have driven PrecisionHealth TPA's meaningful impact on various populations.

Across every stage of his journey, Mr. Herndon has remained focused on advancing transparency, elevating the member experience and delivering measurable value for self-funded employers. His work continues to support the transformation of health care administration toward more accountable, outcome-driven models that place the well-being of employers and members at the center.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

# # #