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Most of the mobile advertisers did not even include phone numbers on their ads!
LOS ANGELES, CA, July 12, 2018 /24-7PressRelease/ -- Angles, Inc., today announced the release of "Home Equity Line of Credit (HELOC) Lead Generation using AdWords".
The Los Angeles-based agency, which generates leads for clients in technology, medical, financial, education, and other industries studied the advertising of major national marketers on both desktop computers and mobile devices.
"The differences between ads was incredibly revealing," said agency CEO Paul Angles. "Most of the mobile advertisers did not even include phone numbers on their ads!"
On Google AdWords, the phrase "Home Equity Line of Credit" costs advertisers approximately $21 per click, which advertisers are willing to pay because HELOCs are so profitable for them. However, because the space is so competitive, only the highest quality campaigns are likely to pay out with the best campaigns securing the majority of the traffic.
"It's a zero-sum game," said Angles, "where the winners take all."
The study can be found at "Home Equity Line of Credit (HELOC) Lead Generation using AdWords".
Angles, Inc., is a performance-driven digital marketing agency that specializes in lead generation for B2C and B2B companies in technology, finance, healthcare, and education. In 1996, Agency founder Paul Angles was credited with one of the most influential Internet patents ever, System and method for delivering customized advertisements within interactive communication systems, which was the first written description of PPC networks and has been cited by over 1600 patents.
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