All Press Releases for November 16, 2006 Announces New Product Categories for the Holidays: Online Holiday Shopping Made Easier announced today that it has added seven new product categories designed espeically for the holidays. The web site connects online shoppers with bargains, discounts, and coupons from nearly 1,000 merchants.

    /24-7PressRelease/ - DETROIT, MI, November 16, 2006 - announced today that it has added seven new product categories for the holidays. In addition to the usual selections, visitors to the site can now choose the following: Gifts For Her, Gifts for Him, Gifts for Baby, Gifts for Kids, Gifts for Pets, Gifts for Teachers and Friends, and Gifts-Corporate.

Gina Bassman, founder and CEO of NicoFish Enterprises and, is on a mission to revolutionize Internet shopping. She embarked on this venture several months after leaving the corporate world to spend more time with her family. While at home, Bassman visited several web sites that promised to connect shoppers with the lowest prices from a variety of merchants. Bassman discovered that these sites were difficult to navigate, and she got lost in long, unorganized lists of items.

Never one to sit still for long, Bassman dreamed of a more efficient and fun way to connect online consumers with money-saving opportunities. Thus, she created, a central web site where web shoppers can 'catch' each day's latest and best discounts, bargains, and coupons. Her free resource helps consumers locate the best prices on items from nearly 1,000 merchants.

"I love working with the Fortune 500 retailers as well as quality boutique shops to bring shoppers savings online," says Bassman. "My goal is to provide a fun and easy place for customers to 'catch' bargains, discounts, and coupon codes."

In order to make her site "shopper-friendly", Bassman developed her own software and layout. Visitors to can browse by merchant or brand name, by a specific item, or by choosing one of eighteen product categories. Additional categories and special pages are added for holidays or other special events.

Prior to founding, Bassman was Senior Financial Officer for the Detroit Lions. During eighteen years in the corporate finance arena, she acquired experience in mortgage banking, commercial real estate, retail, sports, and entertainment. She was also instrumental in the start-up of Detroit's Ford Field, which has 16 different business systems, a retail store, commercial office space, concerts, an NFL football arena, a parking garage and banquet facilities.

It's no wonder that Bassman has an entrepreneurial spirit. She represents the fifth member of her immediate family within four generations to found and run businesses. Her husband, Robert, owns his own accounting firm.

In order to make holiday shopping easier, suggests that consumers start with a plan. Shoppers should determine an overall holiday budget. Then, they should write a complete gift list. Beside each person's name, they should allot a specific dollar amount and think of two or three possible gift ideas. Once online shoppers have a clear idea of their holiday shopping goals in mind, they will be able to quickly find the perfect gifts for the perfect price.

About is a centralized web site that connects online shoppers with deals from nearly 1,000 merchants. For further information or to receive our free newsletter, Deal News, please get in touch with us at

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