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SYDNEY, AUSTRALIA, July 03, 2015 /24-7PressRelease/ -- Hotfrog Australia, which boasts of large amounts of people making business enquiries every month, has been purchased from Cirrus Media and has a new management to run it. The online business directory, which targets small businesses, has operations and listings in 38 countries with over 59 million businesses of all types and sizes. The unique business model has continued to grow over the last decade and has baffled even the most critical industry experts.
Hotfrog Group is planning to expand further into new territories and add more categories. The announcement was made by the new CEO Fahd Mercy. He said, "Hotfrog has been providing small businesses a free and vast platform since 2005. We have already made it possible for millions of businesses across various industries to reach their target audience in a highly effective manner. After a decade Hotfrog is taking a leap to the next level."
"With the change in our management and with the influx of new ideas, we are now entering a new phase in our success story," he added.
Hotfrog's COO Nathanael van der Kolk said, "We are a well known brand in the online directory domain in all the countries we are currently operating. However, we have noticed significant competition in terms of marketing efforts from even smaller rivals. The new management has developed plans for extensive marketing and reaching out to more businesses and viewers. This will help expand the Hotfrog platform and make it more productive for both the businesses and the consumers."
Hotfrog also claims to have higher SEO authority which helps boost the search engine rankings of its listed businesses. A spokesperson added, "If you are listed on our site in the right category, you are also contributing to your search engine rankings." Currently Hotfrog ranks within the top 900 Australian sites according to Alexa.com.
The online business directory makes it easy and free to add businesses. It also offers paid accounts and advertising plans starting at less than $20 a month. With a new branding plan, it is expected that the company will be rolling out new and more lucrative offers to embrace new businesses.
The site also provides reporting tools to both free and paid members. Users can also target their presence using the most effective and relevant keywords.
The spokesperson said, "Our new management will be adding several new features and taking many new steps in the coming months."
The company is expected to undergo some major changes in its product offerings. The new management has also indicated signs of increasing its workforce. With further expansion, it is expected to add more employees.
For more information about Hotfrog contact its officials.
Hotfrog Group Pty Ltd
Nathanael van der Kolk
Chief Operating Officer
The Hotfrog brand is now part of the Hotfrog Group Pty Ltd and is headquartered in Sydney. Its product/service categories range from Accommodation to Beauty Services to Online Marketing to Wedding Services and everything in between. The directory claims to add more than 150 companies every day.
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