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SAN MATEO, CA, May 18, 2012 /24-7PressRelease/ -- The math is a very simple formula called "The Barrows Popularity Factor" and it actually lets you quantify the relationship between advertising and sales, according to Robert Barrows, author of a booklet called 'The Barrows Popularity Factor' and President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.
"Businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk," according to Barrows, "and they can use the math to help them fine-tune their entire marketing plan to help them make a lot more money."
People can read all about "The Barrows Popularity Factor" math and download an ebook called "The Barrows Popularity Factor" for $4.95 at http://www.barrows.com.
"In short, 'The Barrows Popularity Factor' is a two-part mathematical marketing tool that will let you take a lot of the guesswork out of your advertising and it will give you more of the information you need to make key marketing decisions with far less risk," says Barrows.
"If you are looking for the best way to measure the effectiveness of your advertising, take a look at "The Barrows Popularity Factor."
You can read the whole booklet in about an hour, and the math is so easy-to-use that all of the calculations can be done by one person, in moments, with just a simple calculator."
Another thing that businesses and the media might want to take a look at during National Small Business Week is the state of manufacturing in America.
Barrows has also written a poem about the state of manufacturing in America.
The poem is called "It used to be made in America." You can see the poem online at www.itusedtobemadeinamerica.com and also at www.madeinusa.us.com.
Barrows hopes to be able to use the poem to help draw more attention to the need for American manufacturers and retailers to start making more of their manufacturing and purchasing decisions to offer more goods that are made in America.
For additional information, contact Robert Barrows at 650-344-4405, www.barrows.com.
R.M. Barrows, Inc. Advertising & Public Relations is a full service advertising and public relations agency established in 1980. Robert Barrows is also a sculptor, author, inventor and songwriter. The invention is a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). For additional information, contact Robert Barrows at 650-344-4405, www.barrows.com
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