All Press Releases for May 12, 2013

King Ice Lion Pendant Becomes a Hit with Celebrities

New King of the Jungle lion pendant becomes popular with rappers, athletes, and celebrities.

    ROSEMEAD, CA, May 12, 2013 /24-7PressRelease/ --, an online hip hop jewelry retailer, has garnered national attention with its newest pendant. The piece, named Magnus, features an outline of a lion's face and mane adorned with a slanted crown. The King of the Jungle lion necklace has appeared on BET's 106 & Park, Piers Morgan Live, CONAN, Real Time with Bill Maher, the Late Show with David Letterman, and several online videos. The lion pendant has been seen on various hip hop artists and celebrities. According to a King Ice representative, the company has been pleasantly surprised by the pendant's success.

The Magnus lion pendant was introduced as a concept in December 2012 on the company's Facebook page. The crude mockup featured the company's lion logo with a 3D effect. The first Magnus pendant was produced in late December with black and yellow diamonds set in yellow gold. After being well-received on Facebook, the company produced the Magnus lion piece in silver with clear and black diamonds, in rose gold with red and clear stones, and a black plated version with black and clear stones. According to a King Ice representative, the pendant design was inspired by the King Ice logo which symbolizes leadership and success.

Snoop Lion, formerly known as Snoop Dogg, has worn the pendant on multiple television appearances to promote his new film, "Reincarnated." The company has even referred to Snoop Lion as a King Ice ambassador as the rapper continues to wear the lion pendant in interviews, performances, and photo shoots. Snoop Lion's film "Reincarnated" follows the rapper's conversion to Rastafarianism which led to the name change. In Rasta theology lions hold a place of pride. Since receiving the Magnus lion pendant in January, Snoop Lion has rarely been seen without it. For King Ice, having Snoop Lion wear the pendant has been an extraordinary experience.

"We're glad to be a part of Snoop's transformation from Dogg to Lion," said Tom Diep of King Ice. "With Snoop's help we've been able to reach out to other celebrities like Wiz Khalifa, Mike Tyson, Bishop Don Magic Juan, DeSean Jackson, and more."

The company is currently working on producing more custom King Ice pendants. The gorilla medallion is next and should be available within a few weeks. For more information on King Ice pendants and custom orders, visit

About King Ice
King Ice is a leading online retailer of men's hip hop jewelry, urban apparel and accessories. King Ice offers iced out pendants, chains, rings, earrings, watches and much more. For the latest bling bling visit or call 1-877-546-4423.

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Contact Information

Mo Gutierrez
King Ice
Rosemead, CA
Voice: 877-546-4423
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