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LONDON, ENGLAND, December 19, 2012 /24-7PressRelease/ -- According to an article published on Marketing Week, UK shoppers spent in average GBP1,000 each online in 2011. With an increase of 14% on the previous year, Ofcom's findings of the seventh International Communications Market Report from 13 December have revealed that Britain is the number one online shopping nation, followed by Australia with an average spending of GBP842. Adina Stoleru, Managing Director at La Dominion Acquisitions, says: "The British seem to develop into a high tech-shoppers nation. This is a fantastic opportunity for businesses to adapt to the new trend and use these figures to enhance their business growth in the coming years." 16% of all web traffic in Britain was done through a mobile, tablet or other connected device which means that the British are consuming more mobile data than any other nation for the first time.
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"Just look around you," says Adina Stoleru at La Dominion Acquisitions, "there is hardly anyone who does not own a smartphone or a tablet device in business or for private use." The Ofcom study confirms that 58% of the British population own a smartphone, while 19% have a tablet device. Adina Stoleru finds it therefore shocking that just over a third, 37% of the top 100 advertisers, have a mobile optimised website (IAB). "Ofcom's figures clearly represent the trend of the next few years, therefore it is only logical to invest in mobile-optimised websites and mobile apps in order to keep up with competitors," says Adina Stoleru at La Dominion Acquisitions.
Christmas is only one week ahead, the perfect time to increase sales figures for the current year. "Mobile shopping is easy, people avoid the crowds in the Christmas shopping rush and get everything delivered to their house," says Adina Stoleru at La Dominion Acquisitions. Companies like Deloitte take this opportunity very serious. Deloitte has forecasted GBP330 million of sales directly through smartphones this Christmas, with another GBP500 million coming from tablets. Furthermore, Adina Stoleru describes Harrods as a fantastic example of engaging their online audience through the Harrods Magazine for iPad as an extension of Harrods' real-world brand persona. The app digitises the print edition's features by adding video interviews, fashion-shoot footage or interactive sections to try on virtual make-up (Guardian.co.uk).
The mobile era has started, explains Adina Stoleru at La Dominion Acquisitions. Almost a quarter of Britain's smartphone users use their device to visit retail websites, the highest level out of the five largest European countries. Adina Stoleru is certain, that businesses can increase on sales if they focus on engaging consumers with an easy and creative online presentation through mobile-optimised websites and apps.
About La Dominion Acquisitions Ltd:
La Dominion Acquisitions is an outsourced customer acquisitions firm who specialise in the entertainment, film and gaming industries. Generating leads and obtaining new customers for our clients is easy, we love what we do, we love the industry we work in and we love promoting Films, TV and Games!
Based in the vibrant city of London we have been working on developing marketing, sales and customer acquisitions campaigns for our clients since forming in July of 2011. Many of our clients outsource our sales and marketing services to increase awareness of their brand, sell their subscription services and acquire a loyal customer base.
Our commitment to innovation and guaranteeing results ensures our clients continually expand.
Here at Dominion Acquisitions we are passionate about each and every client we work with. We promise to always meet your target audience in person and deliver an engaging presentation of your product which will lead to loyal customers. Our personal approach will ensure a long-lasting connection between customers and your brand is built.
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