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Niche Ad Network is actively connecting online dating advertisers with online dating publishers via 70 mainstream & niche dating ad channels.
CHEYENNE, WY, January 24, 2017 /24-7PressRelease/ -- It's time for a shake up in the online dating advertising market, and Niche Ad Network is providing a much needed alternative to existing online dating advertising options.
Online dating advertising costs have increased dramatically over the last decade as more online dating sites battle it out for key search engine positions. In fact, this combination of more players on the field and limited availability for key search term positioning has lead to bidding wars that have caused some online dating search terms to cost several dollars per click.
While some of the larger players in the online dating industry can absorb rising CPC costs, many online dating Publishers have been priced out of the market.
Niche Ad Network is addressing this issue by connecting online dating advertisers with online dating publishers via 70 mainstream & niche dating ad channels.
As an example, Niche Ad Network's 'Dating - Senior Niche' ad channel is in place on Senior dating sites and within Senior dating directories. The publishers of these sites know that the ads appearing within this channel will be dating related/Senior dating related. The benefit to the publisher, the advertiser and the site visitor is that the ads displayed are more likely to be relevant, and higher relevance leads to higher CTR's and higher conversion rates.
This approach makes advertising much easier for online dating advertisers for a number of reasons.
1) Advertisers can focus their attention on creating great ads
2) Advertisers don't bid on individual search terms
3) Advertisers don't have to create a 'negative key word list'
4) Advertisers place their ads in the right Dating Ad Channel to reach their audience
5) Advertisers benefit by having a cost effective ad solution
Of course, Niche Ad Network has all the features expected for online advertising:
1) Strong click-fraud management system
3) Daily budgeting caps
4) Detailed reporting tools
5) Automatic desktop to mobile ad conversion (provided the advertiser has ads for each)
From a revenue perspective, Niche Ad Network's CPC rates start at $.50/click and publishers earn 50% of valid click revenue.
Online dating publishers benefit from working with Niche Ad Network due to the increased number of online dating advertisers that are now able to afford CPC advertising. While many publishers using an ad revenue model have had all their eggs in one basket, they can now diversify by adding Niche Ad Network's ad channels.
Additionally, for those publishers who have 'maxed out' the number of ad units they are able to place on specific pages, Niche Ad Network allows them to ad additional ad units into those pages.
Basically, Niche Ad Network's online dating ad channels provide a number of benefits to online dating advertisers, to online dating site publishers, to online dating directory publishers and most importantly to online dating website visitors. Relevance is key!
Niche Ad Network was created out of the idea that there should be an affordable and reliable Advertising platform that caters to niche market site owners.
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