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CARMEL, IN, October 02, 2008 /24-7PressRelease/ -- "This re-launch of the Red Eye brand is our first step in creating value for our shareholders, our customers, and our team," said J. Smoke Wallin, CEO of Taliera Holdings. "Red Eye's new premium brand packaging represents our first major move since acquiring Red Eye in March. Our strategy is to provide our brand with the marketing support and senior level attention necessary to enhance its market position, leverage our industry relationships to expand its distribution, and successfully launch line extensions and new products."
"We are very excited by the new premium Red Eye," said Don Hammond, President of Taliera Texas Brands. "Red Eye has been a strong Texas brand for nearly 25 years and has had widespread success in select markets around the US. Taliera has moved to activate this brand with the wine, spirits and beer distributors across the nation." Mr. Hammond, who began his career with P&G and Gallo and has extensive experience in both large spirits brand companies and wholesalers, continued, "When we looked closely at the Red Eye footprint, we realized it was being distributed in a handful of states, by some of the finest distributors in the industry, all of whom we know. Red Eye simply needed focused sales and marketing support to gain additional distribution in national accounts, large retailers and control states. This national re-launch is our first step in executing our plan."
U.S. retail sales of gourmet, specialty and premium foods and beverages are growing at much faster rates than those of the overall food and beverage industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual growth rate of 11.1% for the 2003-2007 period. Within the total cocktail mix business, industry estimates for market size are over $750 million annually. The specialty, gourmet and all-natural segment of cocktail mixes is growing at significantly higher growth rates than the overall market. With over 39 million gourmet consumers in the U.S. today, these trends are expected to continue for the next decade.
Red Eye Brand Bold and Sassy Bloody Mary Mix is a complete Bloody Mary Mix with natural ingredients. It is handcrafted in small batch production. Red Eye has a big Texas taste that beats all the rest.
"In these challenging economic times, the global beverage industry provides a safe haven for intelligent investment," said Mr. Wallin. "We believe tough market conditions create opportunities if you know where to look. Red Eye is an example of this strategic worldview."
Taliera is a company focused on acquiring and operating businesses and brands in the global beverage industry. Taliera's team and partners have extensive experience in the global beverage alcohol and consumer packaged goods industries. Red Eye is Taliera's first brand acquisition and provides entry into the global beverage, specialty, natural and organic food markets. www.taliera.com
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