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BOILING SPRINGS, SC, May 01, 2010 /24-7PressRelease/ -- Chiropractors who are constantly in search of the next "new" patient, should be interested to know that the stress of endlessly looking for new patients can be greatly reduced by improving the numbers of patients they retain. Unfortunately, many doctors run what's called a revolving door practice where as soon as one new patient comes into the practice, another one drops out of it. It's incredibly frustrating when you're working so hard and not seeing any real growth to your practice. Fortunately, there is a simple solution to this problem.
Through constant communication, doctors of chiropractic are able to retain and keep their patients coming back for years. Dr. Steven Reizer has been using this technique to keep his patients interested and coming back for care for over fourteen years. According to Dr. Reizer, "the communication process has enabled me to build and foster relationships with them and that relationship is what keeps them coming back. The fact that the communication process is ongoing and neverending also keeps me "present" in their consciousness even when they are feeling good and not necessarily "needing" my services. Over the years, this has been the source of countless referrals without the need for spending anything extra on new patient acquisition."
Constant communication through the use of a monthly patient newsletter has proven to be the most effective way to nurture the doctor-patient relationship. A monthly newsletter enables the doctor to "talk" to his patients about any topic or area of his practice that he wants to highlight. More importantly, it enables the doctor to reach out to the patient in their home.
A word of caution though is necessary to anyone thinking of starting a monthly newsletter for their practice. Consistency is everything. Meaning, once you start it you've got to follow it through. It must be consistent in the way it looks, the way it reads and most importantly, the way it's delivered. It's a huge commitment but it pays big dividends in the form of lifetime patients.
Dr. Steven L. Reizer is in private practice in Boiling Springs, SC and is the founder of the Lifetime Patient Retention Academy, which provides strategies that doctors can implement to create lifetime patients along with a monthly "Already Done For You" patient newsletter for doctors to send to their patients. You can find out more at http://www.LifetimePatientRetentionAcademy.com.
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