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I am very enthusiastic about joining The Marketing Store at a time when global marketers are understanding the benefits of a focused digital vision.
CHICAGO, IL, June 23, 2015 /24-7PressRelease/ -- The Marketing Store Worldwide (TMSW), one of the world's largest privately held global brand activation agencies, announced today that Michael Jenneman has recently been appointed as vice president, strategy, helping to lead business for Nissan and Infiniti. In his new position, Jenneman will be based in Nashville and report to Rob Morgan, senior vice president, Global Consumer Data Analytics Practice.
"With 13 years of strategic marketing and analytics experience, Michael has a deep expertise of the automotive industry," said Morgan. "He will be an excellent addition to our already strong team to lead the digital transformation of our Nissan and Infiniti aftersales business in North America and beyond."
Jenneman had previously worked at Team Detroit, a WPP owned advertising agency. As a senior leader, he headed global customer experience strategy for Ford Motor Company's digital properties. Before this, he worked at Wunderman, supervising CRM and direct mail analytics for Ford, Lincoln and Mercury brands.
In his new position, Jenneman will aid The Marketing Store in improving customer engagement across Nissan and Infiniti's segments and communication channels. He will further help to implement enhanced strategies across both brands and drive evolution towards a fully integrated consumer-centric marketing model.
"I am very enthusiastic about joining The Marketing Store at a time when global marketers are understanding the benefits of a focused digital vision," said Jenneman. "I cannot wait to use my experience and thought leadership to help our clients grow strategically."
About The Marketing Store
One of the largest brand activation agencies in the world, The Marketing Store specializes in consumer promotions, experiential activations, digital, loyalty, CRM and shopper marketing for clients including McDonald's, Nissan/Infiniti, Coca-Cola, and Discover. The Marketing Store is headquartered in downtown Chicago, has offices across the globe in 12 countries and is privately held as part of The HAVI Group. Follow @marketingstore on Twitter or visit us at http://www.themarketingstore.com.
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