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ATLANTA, GA, August 30, 2009 /24-7PressRelease/ -- Everyone in the auto industry from manufacturers, to parts producers, to dealerships have been hit hard during the current economic turbulence. And while the recent Cash for Clunkers program has provided some relief, this government-sponsored program was a temporary shot in the arm.
While other dealers have hunkered down with a philosophy of waiting out the storm, one dealership has taken a decidedly different path. Transitowne Automotive Group in New York operates 6 stores representing 6 automotive brands including Dodge, Chrysler, Jeep, Mitsubishi, Kia and Hyundai. They knew that with troubling times comes opportunity and instead chose to shore up their marketing and sales efforts to capitalize on the shortcomings of their competitors.
"We were able to approach the issue on several fronts," says Doug Indovina, Vice President of Transitowne. "We added additional inventory through options with several manufacturers and implemented a highly aggressive advertising campaign. Additionally, we worked closely with the team at EasyCare Advantage to change the approach and attitudes of our front-line sales and service team. The results speak for themselves-- The first two quarters of this year were the best in our history."
EasyCare, the vehicle warranty and vehicle service contract company that provides administration, marketing, claims and distribution services for many Manufacturers' Warranty and Service Contract programs, worked with the Transitowne team on their new approach to sales and service. By implementing this faster, more focused, 21st century approach to customers, the team continues to set sales records into the 3rd quarter. Consumers today are better educated than ever and have extremely high expectations when making a major purchase like a car. They look for a smooth sales process and a team that delivers what they promise. In a declining sales environment where prices are slashed and competition is fierce, meeting those needs of consumers becomes mission critical to survival. But sustainable revenue streams need to be nurtured as well.
"Our Advantage product and approach follows the philosophy that everyone is a long-term partner," offers Joe Negley, Vice President Sales and Marketing at EasyCare. "Turn-key solutions and an enhanced buyer experience make customers want to return to the dealership--for both service and repeat sales. This level of customer loyalty produces the long-term results that will keep dealerships like Transitowne in business for generations."
EasyCare has paid out almost $2 billion in car warranty claims on behalf of contract holders since their inception in 1984. They consistently maintain a Better Business Bureau rating of A+, and have been honored with numerous customer service awards, including being named the only Motor Trend Recommended Best Buy extended service contract, the 2008 Dealer's Choice Platinum Award and many other acknowledgments over the year. EasyCare has 2.8 million individual customers. Visit their website at http://www.easycare.com.
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