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January 06, 2025

Top Tips for Press Release Distribution

1. Use a Reliable Service: Partner with trusted press release distribution platforms like 24-7 Press Release Newswire to ensure affordability, extensive reach, and reliable service.

2. Timing is Key: According to PR experts, Tuesday is often the best day to distribute press releases. It avoids the Monday rush and midweek saturation, ensuring your news gets the attention it deserves.

3. Leverage Multiple Channels: Maximize exposure by distributing your press release through various channels, including email, social media, online newsrooms, and reputable press release platforms.

4. Include Multimedia: Enhance your press release with high-quality images, videos, or infographics. Multimedia elements make your release more visually appealing and shareable. Studies show that press releases with images receive significantly more views.

5. Track Performance: Monitor key metrics such as headline impressions and overall views to gauge the effectiveness of your press release. This data helps identify what resonates with your audience and improves future releases.

Top Writing Tips for Press Releases

1. Start with a Strong Headline: Craft a concise, attention-grabbing headline that clearly conveys the core message of your announcement.

2. Keep Headlines Short: Shorter headlines are easier to read and perform better in search engine results, boosting visibility.

3. Use an Engaging Lead Paragraph: Address the “who, what, when, where, why, and how” in the opening paragraph to immediately hook your reader.

4. Keep it Concise: Limit your press release to one page (approximately 400–600 words). A concise release maintains reader interest and ensures your message is impactful.

5. Write for Your Audience: Use language that resonates with your target audience. Avoid excessive jargon, as most media professionals prefer clear and accessible language.

6. Include a Compelling Quote: Incorporate a quote from a key figure to add authenticity and a human element to your story. A well-placed quote can emphasize the importance of your announcement.

7. Focus on Newsworthiness: Highlight the aspects of your announcement that are unique, timely, or impactful. Emphasizing newsworthy elements increases the chances of media pickup.

8. Provide Clear Contact Information: Ensure that contact details for media inquiries are prominently displayed, making it easy for journalists to follow up.

9. End with a Boilerplate: Include a brief summary about your company or organization at the end of the release. A boilerplate provides context and reinforces your credibility.