Press releases are still a powerful tool for businesses, non-profits, and entrepreneurs looking to boost visibility and share their stories.

But coming up with fresh, timely ideas can be challenging—especially when there's no product launch or big announcement. The key is to connect your message to broader themes, seasonal trends, or major events that are already capturing public attention.

At 24-7 Press Release Newswire, we've put together a list of ideas to help spark inspiration. Below are press release themes for the second half of the year (June through December) that align with high-interest moments. This approach is similar to "newsjacking" but focuses more on timing your message with public interest rather than capitalizing on controversy. (For more on newsjacking, visit: https://www.24-7pressrelease.com/article/107/newsjacking-in-2025-a-clever-press-release-strategy-or-a-controversial-practice)

1. Summer Kickoff and Travel Season (June – August)

• Announce summer promotions, travel tips, or vacation-themed products.

• Share insights on summer spending or travel trends, especially if you're in hospitality or tourism.

• Highlight eco-friendly products or services as outdoor activities ramp up.

2. Back to School (August – September)

• Introduce new products or services that support students, parents, or educators.

• Share tips for a successful school year—study hacks, time management, or mental health resources.

• Announce educational tools for families balancing remote work and school.

• Highlight partnerships with schools or community education programs.

3. Holidays and Seasonal Shopping (October – December)

• Announce Black Friday or Cyber Monday specials.

• Publish gift guides or holiday product roundups.

• Share data-driven insights on consumer shopping trends—journalists love facts.

• Promote corporate gift packages or bulk discounts for businesses.

4. Fall & Winter Health Awareness (October – December)

• Align with national health observances like Breast Cancer Awareness Month (October) or National Diabetes Month (November).

• Offer seasonal wellness tips or announce new health-focused offerings.

• Spotlight charitable partnerships or fundraising efforts tied to health causes.

5. Year-End Wrap-Ups and New Year Planning (December)

• Share company milestones, growth stats, or end-of-year reflections.

• Announce leadership hires, promotions, or organizational achievements.

• Offer forecasts for the year ahead—industry trends, customer behavior, or market outlook.

• Provide planning tips for finances, goal-setting, or business strategy.

6. Major Sporting Events & Pop Culture Tie-Ins

• Leverage interest around events like the MLB Playoffs, NFL Kickoff, or College Bowl games.

• Connect your message to trending pop culture—film releases, viral TV moments, or celebrity endorsements.

7. Local Community Events & Philanthropy

• Spotlight your local impact or community involvement.

• Announce support for nearby non-profits, school programs, or charity drives.

• Share employee volunteer stories or corporate social responsibility initiatives.

8. Innovations & Industry Disruptions

• If you've launched something that's changing the game, tell the story behind it.

• Announce awards, industry recognitions, or certifications.

• Share customer success stories or powerful testimonials that highlight your value.

Tips for Writing an Effective Press Release

Keep your press release timely and relevant to the current news cycle. Use data, quotes, and real-life examples to strengthen your message. We always mention to include a strong headline that captures your readers attention quickly.

Ensure that you keep your writing clear, concise, and focused on the core message. Always include a call to action, whether it's visiting your website, signing up for a service, or making a purchase.

Press releases are about more than just announcing news—they’re a way to build your brand's credibility, share your story, and connect with your audience. By tying your press release to these seasonal events and trends, you’ll have a better chance of capturing media interest and reaching a wider audience.

Ready to share your story? Visit 24-7 Press Release to get started.