In the digital era, everyone wants attention. It's understandable—companies want visibility, credibility, search presence, and traffic. The press release remains one of the most effective owned-media tools to support those goals. But like any tool, its impact depends on how it is used.

At 24-7 Press Release Newswire, we occasionally see customers submit multiple press releases on the same day, all covering the same news with only minor wording changes (read our proper standards and context for distribution article here).

Although the intention may be to "maximize exposure," this approach does not improve results. In fact, it does the opposite. It can damage your brand reputation, reduce your visibility, harm your search performance, and cause your communications to appear spammy to both humans and algorithms.

This article explains why batching several near-duplicate press releases on the same day is not a strong PR strategy, why it contains no meaningful benefits, and what to do instead if your goal is real visibility, credibility, and coverage.

Press Releases Are Not Meant to Be Repeated Like Ads

In advertising, repetition works. In public relations, it does not. A press release is a news vehicle—its value comes from presenting unique, timely, and meaningful information.

When a company publishes several almost-identical releases on the same day, it does not reinforce the message. Instead, it signals to journalists, readers, and distribution partners that the company is trying to inflate its presence rather than to communicate genuine news.

A professional press release service distributes your announcement across networks designed for legitimacy. Repeating the duplicate content in batches weakens that legitimacy and creates a very negative first impression.

Near-Duplicate Same-Day Releases Look Like Spam

Imagine a journalist or news editor browsing syndicated headlines and seeing five nearly identical press releases from the same company posted within hours.

Their first thought isn't:

"That company must be doing something important."

It's:

"This looks like spam."

Modern PR hinges on maintaining trust. Once a brand appears to be trying to game the system, trust erodes quickly. Publishing multiple versions on the same day strongly resembles the behaviour of low-quality SEO farms and spam networks—precisely the kind of actors legitimate press release distribution services work hard to (but don't always) avoid.

That impression can follow your company long after those releases disappear from the main newsfeed.

Search Engines Immediately Detect Repetition — and Penalise It

Many customers use a press release service expecting at least some SEO benefit, even indirectly. But top search engines are exceptionally good at identifying duplicate or near-duplicate content, especially when it appears simultaneously.

When you publish several almost-identical press releases at once, search engines may:

• ignore most versions entirely
• suppress them in search results
• classify the domain and company as low-quality or spam-like
• reduce long-term trust in future announcements you publish

Instead of gaining visibility, you signal to search engines that your material lacks depth or originality. This strategy can hurt not just those releases but also future press releases you submit—even if they are legitimate and newsworthy.

One strong, well-written, well-distributed release yields far more SEO value than a batch of nearly identical ones.

You Gain No Additional Distribution Benefit by Submitting in Batches

A common misconception is that "more releases = more distribution." But press release distribution services do not multiply coverage this way.

When you submit five similar releases on the same day:

• they do not reach five times the audience
• They do not earn five times the visibility
• syndication partners will not treat them as five separate stories
• journalists will not see them as separate announcements

In fact, repeated submissions can crowd out your own visibility. Each release competes with the others for the same limited attention. Instead of amplifying your message, you fragment it.

You spend five times the money for a fraction of the impact.

Entry-Level Packages Are Not Intended for Multi-Release Same-Day Marketing

Multiple batches of $49 releases published on the same day create another structural issue: the tier isn't designed for such high-frequency messaging.

Basic packages:

• do not include broad syndication
• do not include premium placement
• do not access our extended media network
• do not include AP-style distribution
• do not benefit from upgraded editorial support

Submitting multiple low-level releases instead of a single meaningful release through a higher-tier package almost always yields lower results.

For example, five $49 releases add up to $245. But a single higher-tier release at a similar budget ($199) can provide:

• dramatically wider distribution
• longer-lasting visibility
• stronger SEO signals
• more professional presentation
• better trust from journalists and syndication partners

Spending the same total amount more strategically provides vastly better outcomes.

It Creates an Impression That the Company Has No Real News

Press releases are a public reflection of your brand. If your newsfeed shows multiple versions of the same update on the same day, observers may conclude:

• The business is inexperienced with PR
• the company is trying to manufacture attention
• the organization is unaware of industry norms
• The leadership is unaware that this looks unprofessional

None of these impressions supports growth, credibility, or long-term brand reputation.

A thoughtful press release distribution strategy grounds your company in legitimacy. Flooding the system with near-duplicate same-day announcements makes your company appear desperate for visibility rather than deserving of it.

You Only Need One Strong, Authoritative Press Release

The most effective press release strategy—especially when distributing through 24-7 Press Release Newswire—is simple:

• publish one well-written, authoritative press release
• communicate a precise and meaningful news angle
• choose the distribution tier appropriate for your goals
• promote that release across your owned channels
• allow it time to gain traction organically

Earned media works on momentum, not saturation. Flooding the newswire with the same announcement destroys momentum.

When Multiple Releases Do Make Sense (But Not on the Same Day)

There are legitimate reasons to publish multiple press releases over time:

• follow-up announcements with new data or milestones
• updates on an ongoing project or event
• sequential product rollouts
• phased communications or multi-step partnerships
• significant financial or operational developments

But these must be:

1. Published over time, not in same-day batches
2. Meaningfully different, not lightly rewritten versions
3. True updates, not recycled messaging

If the information does not evolve, your press releases should not multiply.

A Better Way to Achieve Real Visibility

If your goal is impact—not volume—here is the more effective approach:

Create one strong press release that captures your news professionally. Choose a tier that provides the distribution depth your story deserves—plan follow-up communication only when new information exists.

Promote your release across your website, social platforms, newsletters, and internal channels.

Build credibility through clarity, not repetition.

This approach consistently outperforms batch submission of multiple versions of the same release.

In Summary

Purchasing multiple low-tier press releases and publishing near-identical versions on the same day is not just ineffective—it is harmful. It looks spammy, damages credibility, provides no SEO benefit, competes against itself for visibility, and signals to readers and journalists that the brand may not understand PR best practices.

A press release is most powerful when:

• It communicates real news
• It is published through the right press release distribution tier
• It is given space and time to gain traction

At 24-7 Press Release Newswire, we encourage all customers to focus on quality over quantity. One meaningful, well-distributed press release will always outperform a batch of repetitive same-day submissions.