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October 07, 2017
Great - You have selected a reputable press release service like 24-7 Press Release Newswire and had it distributed to the media, but is that where the road ends? The short answer is no.
There is an important step you can take to further increase the visibility of your press release--integrating your press release with social media. Social media provides your brand an optimal chance to garner attention--as long as you do it properly. If you don't take advantage of the opportunity offered by social media, you will leave the door open for your competitors to do exactly that.
Before we dive into the incorporation of social media with your press release distribution efforts, there are a few basics we need to run through first.
Social media marketing should be properly targeted and cost conscious. Similar to traditional outlets like print advertising, television and radio, if you are targeting the wrong audience, your results will be less than satisfactory.
You need to ensure that you know how social media works. This includes what the differences are between the platforms. Invest the time to learn. Once you have a handle on what the different channels provide and how they work, you will want to look at experts' tips on how to best use social media for marketing, like these ones we came across at Entrepreneur.com. You will find that for the most part, good advice is pretty consistent from expert to expert.
Social media is also about listening to what your customers are telling you. If you pay attention, you will soon find out what they want. This helps you engage with them appropriately and constructively.
Engaging your customers is another level of customer service that they will remember and appreciate. Many companies view social media engagement as a extension of their customer service program. Use of social media, even by the older generation, is only going to continue to rise in popularity so don't bury your head in the sand, or your competition will dominate.
You can also work social media in with your content marketing, almost like an extension of your content marketing program. Automation tools like Hootsuite provide the ability to send your posts across your social media at a single time.
If you are already familiar with what we have just mentioned and you are practicing these tips, that's excellent. But don't rest on your laurels--you need to consider new trends that are coming down the pipe, like being completely mobile focused and chat bot friendly. Are you using video? If not, you may want to inquire about video production, as this continues to grow in popularity.
Here is an example. You have just distributed your press release through 24-7 Press Release Newswire and now you have posted the information about your press release to your social media channels. First off, congrats, because more businesses should be doing this. But now, younger audiences who are completely tuned into social media want to inquire. By having a chat bot available, this can alleviate some of your work load because a chat bot allows you to interact instantly, which is in part why the messenger bot from Facebook has become so popular.
Remember, we are in an age where if you cannot provide an answer to a question immediately, your potential customer is one click away from your competition. Give them the ability to get answers.
Don't forget to use images in your social posts as well - just like when your write a press release, including images in your posting is crucial.
Do you use a newsletter service? When you send a press release through 24-7 Press Release Newswire, you are provided a link to your story once it is published. Include this information in your next newsletter.
Embed your latest press releases into your website. Yes, 24-7 Press Release Newswire provides you code that you can simply cut and paste from your account manager to your website. This lets you display links to all your stories from 24-7 Press Release Newswire for your audience to view. Include your press releases with your blog, or on your website under a link called "news." You can also direct people to this page to view your past press releases.
To re-cap, distributing your press release to the media is definitely a huge step toward increasing your visibility and online presence. It is also one of the most cost effective and efficient methods of increasing visibility. That being said, go further than what the average business does and integrate it with your social media, include links with your newsletter and embed our code into your website for your casual visitors to see. Doing so will give you that extra prominence your competition may not be practicing.
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