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February 06, 2019
Every year, technology evolves at a faster pace bringing to the world of marketing a host of new tools. For a business owner or marketing/communications professional, this brings challenges in keeping up with the latest proven trends. This process is exhausting as unknown changes in the industry can be around the next corner. Tools and marketing technologies are not the only pieces of the puzzle that change, so do your customer or client preferences.
The 24-7 Press Release Newswire research team has outlined a few trends and tips to ease your exhaustion of scouring the net to find the latest information about content marketing and press releases.
Content marketing is no longer a fad; it is a valuable tool that when used properly can be very effective in not only maintaining current relations, however building new followers. The process of combing your content marketing into your press release is relatively new but effective when done correctly.
When you begin your strategy, you need to set goals that are in-line with your business objectives. Are you looking to generate more traffic? Create more leads? Convert more users through your website? What KPI's (key performance indicators) have you established for measuring your ROI?
Let's get started.
We published an article January 4, 2019, titled "Marketing Outlook for 2019 – From 24-7 Press Release Newswire" which mentioned about smart audio systems like Amazon Alexa, Google Home, and Apple Siri becoming more significant in the area of marketing. The reason this is important is that according to an article at campaignlive.co.uk advising that upward of 50% of searches in 2019 will come through smart audio devices.
Smart audio systems and marketing are still in the early stages, and we have few details on how content will blend into the search results of voice commands through smart audio systems. We do recognize there are some PR folks in the industry gearing up to serve content based on voice searches people will make; meaning information from your content marketing blended press release could potentially make its way through as a relative search result providing exposure through these devices.
When you are blending your press release with your content marketing, there are a few tips that you can follow.
You always want to continue to follow basic press release writing practices. Ensure your content is newsworthy and high-quality content. Having fewer pieces of information that are valuable is better than many pieces of information that serve no value.
Are you able to incorporate a survey with your press release? Obtaining data and publishing this data will engage your audience and draw in many readers. In a survey from Charles Schwab from back when the financial meltdown occurred in 2010, the Family and Money Survey they sent out indicated that those into their twenties had a greater sense of financial fitness over physical fitness. To their audience, this was of particular interest adding value to their content. Is there a way you can incorporate results from a survey within your press release?
Incorporating a promotion into your press release may seem obvious but is one many overlooks. Companies have been known to have great success with this tool providing that you use unique promotional codes to track your success. You also need to be very explicit about timing with pricing.
Combine holiday-related events with your promotion. You don't have to think hard to the obvious like Thanksgiving, Halloween and in September, ‘Back to School.' Your press release could potentially include "10 Tips to Assist Your Child in Achieving Higher Grades". Link this to a product page on your website as your goal is to provide helpful information to your audience that relates to your products.
Have you highlighted a customer before? Let's say you are a specialty organic meat farmer. You could mention a client, like a meat retailer that carries your product and link to a recipe on their website and even provide a discount code for the product. Before doing this, you would need to obtain their permission. The process of obtaining permission for a mention like this is industry standard. In return, your customer could potentially mention your business in a future press release.
If you create links within your press release to a landing page, ensure your page is directly related to the press release. You may also want to consider tracking that page as well.
Once you have completed your press release, as it will have valuable content, ensure you place a copy on your website. If you have a corporate newsroom, this is an ideal place to store your press release for media also to find.
If you are using promotion codes within your press release, make sure your codes are unique and are trackable.
With any marketing or PR tool, using just one tool will not generate success. It is a combination and integration of all your marketing tools that will create success. This article intends to assist with your content marketing & press release portion to help boost interaction with your current audience and a potentially new audience.
24-7 Press Release Newswire is in the press release service industry providing a marketing tool used by many to increase their online exposure and visibility. Within the communications and PR industry are various subjects that we strive to keep abreast. With over seventy articles in our knowledge base covering topics including the latest in press release writing trends, writing, and general marketing trends, our customers have come to rely on us to keep them up to date.