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Editorial / Submission Guidelines

The following editorial guidelines apply to our paid distribution plans. If you are submitting a trial release, please find our Trial Release Guidelines here.

24-7 Press Release's editorial staff reviews all press releases before distribution to ensure that content is newsworthy, accurate and in an acceptable press release format.

Once your press release is approved, we will send you an email confirmation. Your press release will be distributed on the date you selected during your submission.

If your release is not accepted or if there is a problem with your story, our editorial staff will contact you by email or telephone.

Please ensure that your press release adheres to the guidelines or it may be refused without a refund.

Voice Verification: If you are submitting a Mass Media Visibility release, please provide the most direct phone number for us to reach you at in the "voice verification number" field. This number will not be published but will be used by our editor to reach you to voice verify your press release. Verification must take place prior to your release being distributed. Consider including a number that you can be reached on after hours too, as we operate on Pacific Time and therefore we may have to reach you when work hours are over if you live on the east coast or elsewhere in the world.

Standard Grammar and Spelling: Your submission of the press release should be free of spelling and grammatical errors, and must be written entirely in English.

Word Count: We do not have word limits for the distribution plans priced from $49 to $139.  For the Mass Media Visibility plan at $389, we have a word limit of 375 words (this word count includes your headline, subheading, press release body, and boilerplate). Each additional 100 words after that limit has been reached will be billed at $89. For the best results, we recommend your press release range from 300 to 500 words.

Legal Cases: 24-7 Press Release can only publish releases referring to a legal case if the case has been settled and if you provide us, by email, a copy of the docket and the case number. This information will be kept confidential. Note: We do not accept legal releases for our Mass Media Visibility plan distributed through PR Newswire.

Written Authorization: If your story makes reference to another company, especially in the headline, you must have permission to include them in your story. On a case-by-case basis, we may request written authorization from the other company executive before a press release is approved for distribution. Independent representatives of network marketing companies or MLM companies must always obtain the express consent of the company's executive.

Headline: The headline should be in capitalized case (the first letter of all major words in the headline should be capitalized. Conjunctions, prepositions and other small words should be lowercase). Do not include “For Immediate Release” or a dateline location in the headline or elsewhere in the release. Your company name needs to be included in the headline for proper attribution.

Subhead: The subhead is also known as the summary. The subheading should not be in capitalized case – this, and the body of the release, should be in sentence case, where just the first letter of the first word in a sentence (and any proper nouns therein) should be capitalized. Some journalists/editors will read the headline and the subheading before deciding to read more about your release, so keep this in mind when composing this field. Do not include “For Immediate Release” or any dateline information in the subhead or elsewhere in the release.

Dateline Location: Here you need to select the city and state or country your release is originating from, for us to populate your dateline. If the city you prefer is not listed, simply select “Other” and then type in the name of the city in the field provided. While the dateline location does not impact distribution, our journalists use it for advanced searches.

Press Release Body: Please keep your releases as brief and to the point as possible, as brief releases have been found to be the most effective. Do not use special symbols in your press release (bullet points, foreign characters, degree or trademark symbols) as our system does not accept these. If you want to include a trademark symbol, use the text version - (TM), TM or (tm). Do not include any dateline information at the start of your release – our system automatically generates a dateline using the location you entered in the dateline field. Also, do not include “For Immediate Release”, or Media Contact information at the start of the release. You can place your Media Contact information at the end of your release.

Boilerplate/Closing Details: This closing details field is optional, but if you choose to complete it, this is where a boilerplate or “About us” or “About the company” section should go. If you have added the “About the company” already in the body of the release, leave the boilerplate section empty, otherwise it will appear in duplicate.

Contact Information: Press releases must contain valid contact information including a contact name, company name, phone number and email address. Contact Information should be in capitalize case and phone number formatted e.g. 222-333-4444. If you do not want to include a state location or phone number, simply put N/A, but one form of contact is required, so an email address must be entered if you are not inputting a phone number and vice versa.

Formatting Codes: HTML tags and other formatting such as non-standard characters, tables or forced line breaks cannot be used. We have our own formatting codes (click here for more information) that can only be used in the body and boilerplate boxes only. Our formatting codes allow you to bold, underline, italicize, and add links. Our system has a rich text tool to help you do this easily.

Links: Before submitting your release, please ensure all links in your release are fully functional. If your website is not available or fully functional at the time of editorial review, please let our editors know in the Notes to our Editorial Team box. We comply with Google’s Webmaster Guidelines on links and use “no-follow” links only. We recommend one link per 100 words as a standard rule.

Multimedia: Paid distribution plans allow you to upload images, attachments, and video to be displayed alongside your press release. Please note, these will only appear on 24-7PressRelease’s website, and will not be distributed; only the text of your press release will be sent to our news partners. To include access to your video or attachments for those reading your release from our news partners, we recommend including a link to the video on YouTube or your website, and, likewise, including links to your attachments posted on your own site.

Changes to Your Story: Changes to your release are accepted up to 9pm Pacific Time the day before your release is scheduled to go out. Any changes made after this time will be reviewed the next morning and will delay your distribution. After your story has been distributed, you are only able to change the version of your release shown on our website.

Retracting Stories: Once your story has been distributed, we cannot retract it. We can only delete it from the website.

Refunds: No refunds will be provided for any press releases containing fraudulent and misleading information or content perceived to be defamatory or with 'intent to harm' (see content we do not distribute). Our editorial staff has the authority to refuse any press release unsuitable for distribution. On an individual case-by-case basis, a refund may be issued subject to a 15% processing fee.

24-7 Press Release Newswire does not accept press releases related to the following:

Publicly Traded Companies: 24-7 Press Release will not distribute content for companies with ticker symbols.

Stock Picks or Recommendations: 24-7 Press Release does not accept releases that recommend specific publicly traded companies.

Casino/Online Gambling: 24-7 Press Release does not publish releases that promote or link to online gambling, sports betting, bingo and lotteries.

E-Cigarettes/Tobacco: 24-7 Press Release does not accept releases that promote the sale or use of tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and electronic cigarettes.

Sexual Enhancement Products or Supplements: 24-7 Press Release does not accept releases that promote sexual enhancement products or supplements.

Sex Toys, Pornographic or Sexually Explicit Materials: 24-7 Press Release does not accept content that promote sex toys, pornographic or sexually explicit material or products. Press releases should not contain links to explicitly sexual material or products.

Escort Services, Intimate or Erotic Massage Services: 24-7 Press Release does not accept content that promotes escorts, intimate and erotic massage services.

Unaccredited Online Pharmacies: 24-7 Press Release does not accept releases from online pharmacies or websites that sell prescription drugs unless the company is accredited by a leading pharmacy organization, such as CIPA or Pharmacy Checker.

Spam/Over-optimization: 24-7 Press Release does not accept releases that contain keyword spamming, link over-optimization or content that resembles spam.

Unlocking Phones: 24-7 Press Release does not accept releases from websites that promote unlocking or jail-breaking of phones.

Coupon Sites: 24-7 Press Release does not accept releases from coupon sites that promote third-party companies in their release. For example “Get 20% Off Coupon at Walmart”.

Payday Loans: 24-7 Press Release does not accept releases from websites that promote payday loans or short-term loans.

Reprints: 24-7 Press Release does not accept news stories from other websites or publications. Most are copyrighted and prohibit reprints.

Intent to Harm/Defamatory Comments: 24-7 Press Release does not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company's stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Non-English Language: 24-7 Press Release only accepts press releases written in English.

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