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Cancer Sucks, I Hate CPAP!, Don't Mess With Texas And Litterer's Make Lousy Lovers Are Examples Of Phrases That Connect Or Could Connect With The Public In A Very Special Way

Certain messages resonate with the public in amazing ways. While the message may seem crude it connects with the target audience on a gut level that defies definition. Dr Ira L Shapira created I HATE CPAP.com in response to patient's complaints.