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PURE Life Experiences Leads a Radical Shift in the Travel Industry: 85% of Travel Operators Agree That "Experiences" Are 7 Times More Important Than "Price" in the Differentiation of Their Offering

Experiential Travel and Transformational Travel are the new driving forces in the travel industry. PURE Life Experiences foresaw this trend in 2009 and has been catering to this specific high-end niche of the market ever since.