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Beginning as a retail Web site in September 2005, Joli Bebe Boutique with its Joli Bebe Brand of infant apparel and Jolie Maman brand of nursing and maternity wear, is now a wholesale and retail business based in Arizona with retailers in 21 stores nationwide.

Two years ago Joli Bebe Boutique was born, an organic baby boutique whose mission was to create and sell its own brand of organic infant apparel and accessories. The company in its first year and a half did all it could do to build capital to invest in its own brand of baby wear.