All Press Releases for May 18, 2009

NewBlueFX Introduces "Video Essentials II" Effects Plugins

Following the acclaimed release of the its Video Essentials effects plugins, NewBlue, Inc. announces NewBlue Video Essentials II. Featuring 10 indispensable effects, Video Essentials II aids video editors in restoring, refining and enhancing video.

    LA JOLLA, CA, May 18, 2009 /24-7PressRelease/ -- Following its acclaimed release of the original Video Essentials effects plugin collection, NewBlue, Inc. is back with NewBlue Video Essentials II. Featuring an indispensable toolbox of 10 distinct video effects plugins, NewBlue Video Essentials II aids video professionals and enthusiasts in restoring, refining and enhancing their video.

With features such as chromakey, picture-in-picture, noise reducer and rack focus, NewBlue Video Essentials II joins the company's highly-regarded product line of 18 exclusive video effects plugins collections. The product is available for all major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Avid Liquid, Corel (formerly Ulead) VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Thomson Grass Valley EDIUS. The collection is value-priced at $79.95.

"We created NewBlue Video Essentials II in response to the incredible feedback we received regarding our original Video Essentials collection," explains Chief Technology Officer, Todor J. Fay. "This collection represents the best-of-the-best of these ideas and suggestions."

Included in NewBlue Video Essentials II are:

Chroma Key, which mixes two shots together by converting a selected color in the source shot into transparency.

Color EQ, which adjusts the color characteristics of a selected color range in the scene.

Color Swap, which replaces a selected color range in the scene with a different color.

Lens Correction, which both corrects camera distortion to improve image quality and introduces distortion for an aesthetic effect.

Letterbox, which translates film shot in a different aspect ratio by stretching the source material back to its original shape and filling in the borders appropriately.

Noise Reducer, which removes noise in the image, particularly useful with old analog video or scenes shot in low light.

Picture-In-Picture, which provides a very thorough picture in picture effect that includes full 3D geometry, border, shadow, and reflection features.

Rack Focus, which creates an artificial focus blur that mimics camera depth of field.

Shadows and Highlights, which helps correct lighting problems, providing a software fill light for underexposed areas and a dampener for overexposed highlights.

Users can purchase NewBlue Video Essentials directly from the company's website at A fully-functional trial version is available for download, as well.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX ( product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 13 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines, as well as AVCHD UpShift, an AVCHD conversion utility created in conjunction with VASST.

For further information on NewBlueFX, please see

# # #

Contact Information

Pauk Devermann
NewBlue, Inc.
La Jolla, CA
Voice: 858-551-5433
E-Mail: Email Us Here
Website: Visit Our Website


NewBlue Video Essentials II includes Chroma Key, Color EQ, Color Swap, Lens Correction, Letterbox, Noise Reducer, Picture-In-Picture, Rack Focus, Shadows and Highlights, and V