All Press Releases for June 19, 2009

Ventana Research Unveils The 2009 Value Index for Business Intelligence

New research-based index provides authoritative metrics to guide technology buyers on value of vendors in business intelligence

    PLEASANTON, CA, June 19, 2009 /24-7PressRelease/ -- Ventana Research today introduces its 2009 Value Index for Business Intelligence, the second of a new category of quantified, research-based Indexes. This new Value Index provides research-based metrics that will enable organizations to ascertain the value to them of existing and future business intelligence technologies, systems and tools for business and IT in a simple and easy-to-use manner. Using the Value Index, businesses will be able to meet the challenge of evaluating vendors and their products and making choices based on an understanding of how well the offerings meet their needs.

The Value Index is the result of more than a decade of analysis of technology suppliers' products. The methodology used to produce the Value Index for Business Intelligence evaluates in detail aspects of product functionality and suitability-to-task as well as the effectiveness of vendor support for the buying process and customer assurance. The Index represents the value offered by a vendor and its products, using both a clear and accessible graphic representation in thermometer form and a precise numerical index. Those technology vendors earning the highest Hot Vendor classification are those that Ventana Research certifies best represent buyer value based on a thorough evaluation and audit - that is, based on research and verifiable facts. The Value Index is not just a selection of "cool" products, and rather than merely representing a vendor on a four-quadrant chart, the Index provides a specific thermometer reading with a series of component metrics for a technology buyer to consider. Organizations can use the Value Index by determining their priorities and then consulting the Index to determine which vendors best meet those needs.

The 2009 Value Index for Business Intelligence indicates that the company delivering the highest value on an overall weighted evaluation basis is Information Builders, which earned the "Hot Vendor" rating, followed by IBM Cognos Software, Infor, Softscape and arcplan, all of which earned the "Warm" rating. Drilling down, the Value Index evaluation of product functionality using the Ventana Research Business Intelligence methodology identified (in order) Information Builders, Infor, IBM Cognos Software, Actuate, Symphony-Metreo, Microsoft and arcplan as Hot Vendors in this category.

"We are proud to unveil the next in our ongoing series of Ventana Research Indexes," said Mark Smith, CEO and executive vice president of Ventana Research. "This new research-based Value Index on Business Intelligence is representative of the quality of our research. It also demonstrates both our ability and our determination to bring facts to buyers in a fair and balanced manner through a significant analysis and review of vendors and products. We congratulate all the participating vendors for the confidence they showed in their products in being willing to subject them to our scrutiny where others chose to avoid it." Smith added, "Many of the reviews offered by other analyst firms lack the breadth and depth of our Value Index, and as a result many organizations are being led astray, failing to consider carefully product details, vendor support and their own requirements in their assessment of existing and potential suppliers."

This new research-based undertaking is neither sponsored nor influenced by technology vendors and is conducted in pursuit of Ventana Research's mission to provide value to business and IT through benchmark assessment, workshops and advisory services. Ventana Research's goal is to guide organizations to optimal efficiency in their use of technology investments for business and IT. To learn more about the Value Index for Business Intelligence, please visit

About Ventana Research
Ventana Research is the leading benchmark research and advisory services firm. We provide expert guidance to help organizations manage and optimize performance - to become not only more efficient but more effective. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking indexes of people, processes, information and technology across business and IT functions worldwide. The combination we offer of benchmark research, rigorous market coverage and in-depth knowledge of hundreds of technology providers means we can deliver business and technology education and expertise to our clients where and when needed. The Ventana Research Indexes - the Value Index and the Benchmark Index family -have redefined the research industry by providing accessible, easy-to-use research-based business and technology guidance to businesses. Ventana Research provides the most comprehensive analyst coverage in the industry; more than 2.5 million business and IT professionals through our community of 85,000 professionals and network of media and association partners around the world benefit from Ventana Research's insights. Ventana Research focuses on business and technology trends and best practices that maximize organizations' potential to perform while reducing the time, cost and risk and still achieve optimal outcomes. To learn how Ventana Research advances the maturity of organizations use of information and technology through benchmark research, market indexes, education and advisory services, and also where to find us on Facebook or LinkedIn or how to follow us on Twitter or BusinessWeek's BusinessExchange, visit

Media: Copies of the two released Value Indexes are available upon request.

Media Contact: Marisela Reynoso (925) 474-0060 [email protected]

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