OLD FORGE, PA, November 18, 2009 /24-7PressRelease/ -- Byron L. Read, Jr., CEO of Positive Results Marketing, Inc. and President of The Target Shopper Magazine, Inc., has been named Cambridge Who's Who Professional of the Year in Marketing & Advertising. While inclusion in the Cambridge Who's Who Registry is an honor, only a small selection of members in each discipline are chosen for this distinction. These special honorees are distinguished based on their professional accomplishments, academic achievements, leadership abilities, years of service, and the credentials they have provided in association with their Cambridge Who's Who membership.

Marketing, says Byron L. Read, Jr., is "all about attitude." Backed by nearly 20 years of industry experience, Mr. Read is uniquely positioned to oversee operations for both Positive Results Marketing, Inc. and The Target Shopper Magazine, Inc., two Pennsylvania-based firms specialized in advertising and promotions. As the CEO of PRM, Mr. Read addresses the individual marketing needs for large and small businesses. He develops market strategies and devises promotional programs in an effort to assist clients with business growth. Mr. Read utilizes his expertise to provide media placement, website design, logo design direct mail marketing, mobile marketing and social networking services.

In addition to his responsibilities at the helm of Positive Results Marketing, Mr. Read manages The Target Shopper Magazine, northeastern Pennsylvania's most widely recognized direct-mail publication. Supported by an elite design team, Mr. Read manages advertising needs for a myriad of businesses. Distributed in six geographic zones within Luzerne and Lackawanna counties, The Target Shopper guarantees the largest circulation at low, affordable rates. Mr. Read is proud to report that free design and layout is included in advertising packages. Ad sizes vary from 1/16th of a page to full page layout and are available in full color.

Formerly of the Miami Herald and the radio industry, Mr. Read credits his industry background to his current success. A leading entrepreneur by age 28, he remarked to Cambridge Publishing that he has always made a point of fostering strong long-term relationships with clients—an honest technique that has consistently led to his professional growth. Mr. Read notes that from 1993-2003, every station he managed attained a minimum annual growth of 20 percent. Furthermore, over the past two years, his own business has grown exponentially; experiencing expansion of 95 percent.

Mr. Read completed coursework in business administration at Clarion University. He is a certified radio marketing consultant and radio marketing master, a title he achieved through the Radio Advertising Bureau. His professional affiliations include the Greater Scranton Chamber of Commerce, the Greater Hazelton Chamber of Commerce and the Huntsville Country Club.

For additional information about the services provided by Positive Results Marketing, Inc., please visit http://www.positiveresultsmarketing.com. To learn more about the advertising opportunities provided by The Target Shopped Magazine, Inc., please visit http://www.thetargetshopper.com.

About Cambridge Who's Who
Cambridge Who's Who is an exclusive membership organization that recognizes and empowers executives, professionals and entrepreneurs throughout the world. From healthcare to law, engineering to finance, manufacturing to education, every major industry is represented by its 400,000 active members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, Cambridge Who's Who offers an online networking platform where members can establish new business relationships and achieve career advancement within their company, industry or profession.

For more information, please visit our site: Cambridge Who's Who.

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