Bruegger's Adds Spice to the Holidays

    BURLINGTON, VT, November 24, 2009 /24-7PressRelease/ -- Bruegger's has something more to celebrate this holiday season - brand new flavors in delicious new menu offerings. Taking its cues from Thanksgiving cinnamon and spices, mixed with the sweetness of the Christmas holiday, Bruegger's is introducing two new bagel pastries - the Cinnamon Roll bagel and, for those on the go, bite sized Cinn-ful Bits.

Available for a limited time only, the new Cinnamon Roll Bagel combines the best of two favorites - Bruegger's classic bagel with the flavors of a pastry-perfect Cinnamon Roll. The bagels are created using softer bagel dough mixed with brown sugar, cinnamon and vanilla. Warm from the oven, the Cinnamon Roll bagel is drizzled with vanilla icing, creating the perfect complement to a cup of coffee on a chilly winter morning.

For those guests on the go, the rich flavors of the Cinnamon Roll bagel are also available in Bruegger's new "Cinn-ful Bits." The Bits are rolled in cinnamon and sugar, baked and served five to a serving and -- at just $1.29 -- are the perfect morning or afternoon treat.

"The spices used in traditional holiday treats are perfectly suited to Bruegger's menu," said Philip Smith, Bruegger's Executive Chef. "We loved the idea of having two options, an indulgence to savor and a treat our guests could eat on the go."

Complementing the Cinnamon Roll bagel, Cinn-ful Bits or any of Bruegger's morning treats, is this season's Cinnamon Cream Swirl coffee from Green Mountain Coffee . The coffee features the flavors of cinnamon and vanilla with a sweet, buttery finish.

Guests that can't stop at just one cup of Bruegger's coffee, can purchase a membership in Bruegger's Bottomless Mug Club. Starting October 28, for about $139 depending on location, guests can purchase a travel mug, card or keytag and in return, get free, limitless refills of Green Mountain Coffee , tea or soda from the time of purchase through December 31, 2010.

This holiday season, consider bringing more than your appetite to Bruegger's. Participating bakery locations are donation sites for the Marine's Toys for Tots Foundation. More information is available at www.toysfortots.org.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 292 locations in 25 states and the District of Columbia, Bruegger's is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat and hearty white. Guests can chose a variety of menu items, all free of trans-fats, that include unique cream cheese flavors, breakfast sandwiches, hand-tossed salads, hearty soups, sandwiches, panini and desserts. Every day the neighborhood bakery features a Fair Trade CertifiedTM coffee from Green Mountain Coffee with a frequently changing menu reflecting seasonal and geographical specialties. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

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