Taste of Success: Vitamin Water Creates a New Flavor of Facebook

    GOLDEN CO, January 27, 2010 /24-7PressRelease/ -- Ever wonder what Facebook tastes like? Well apparently it tastes like black-cherry lime. Vitamin Waters' contest asking users to compete in naming and creating a new drink ended last week. Marketing experts, such as Page 1 Solutions, a marketing and optimization company based out of Golden, Colorado, says this is a great example of how businesses can get creative with social media.

"Vitamin Water asked consumers to be a part of the decision making process in a new and entertaining way," said Dan Goldstein, President of Page 1 Solutions. "I think it's just a taste of what's to come with how businesses will use Facebook to connect to a younger audience."

The winner, "Connect" which contains caffeine and "eight key nutrients" will be available in March. Connect will boast the Facebook logo as well as references to Facebook which users should be familiar with, such as friend requests, tagging and photo stalking.

Many are posting on blogs, articles and even Facebook itself at the absurdity of Facebook needing a flavor; but it got the attention of people across the country. So whether you want to hit the "like" button or create an "dislike" one, the campaign seems to be successful.

Social media marketing has exploded over the last few years. Even five years ago, sites like Facebook were rarely utilized by businesses. Now if a business isn't taking advantage social media they are surely missing out on a huge marketing resource. Creative branding campaigns such as Vitamin Waters' get to the public fast. It is creating a buzz that marketers can no longer ignore.

Marketers like Page 1 Solutions believe that it's also an excellent way to reach Generation Y, also known as the Millennial Generation. This generation does not like to be "sold" to. Coming up with fresh ways to reach them and get them to participate can prove difficult. However, using something they are familiar with like social media seems fail-safe, as long as marketers think outside the box.

Page 1 Solutions, LLC, is an Internet marketing agency that specializes in the search engine optimization and website design for attorneys, dentists, ophthalmologists and cosmetic surgeons. Page 1 also offers custom video production, social media marketing, online reputation management, custom content writing, pay-per-click advertising and much more.

Website: http://www.Page1Solutions.com

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