All Press Releases for February 04, 2010

Single Men and Women Select A Love Letter As The Ultimate Valentine's Day Gift: Poll

Online Daters Choose Sentimentality over Extravagance When it comes to Gifts of the Heart



    MIAMI BEACH, FL, February 04, 2010 /24-7PressRelease/ -- When it comes to expressions of the heart, the love letter has proven time and again the most desired method of expression. Shakespeare, Keats, Napoleon, Victor Hugo, and even Beethoven, have all used love letters to express the everlasting devotion they felt for their loved one. And, in the upcoming romantic movie Dear John, the leading characters express their love for each other through a series of letters. But, when it comes to expressions of the heart, do people today still turn to the love letter? With Valentine's Day rapidly approaching, leading online dating websites Date.com (www.date.com), Matchmaker.com (www.matchmaker.com), and Amor.com (www.amor.com), polled its members to see where the love letter ranked when it comes to Valentine's Day gift giving.

Perhaps it's the continued recessed economy that influenced voters but, when it comes to Valentine's Day presents, the majority of men (50%) and women (75%) chose the sentimentality of a love letter over extravagant gifts like jewelry, tech gadgets, tickets for vacation getaways and expensive perfume. 20% of men, meanwhile, also chose a coupon for sexual favors over any tangible gift, while women preferred jewelry (13%) and roses (6%) over coupons for sexual favors (1%).

In a new survey of thousands of male online daters, conducted during the month of January, we asked: When it comes to gifts of the heart, which present would you love to receive on Valentine's Day?

Follows are the complete results:

Love Letter 50%
Coupon for sexual favors 20%
Tech gadget 10%
A new watch 7%
Tickets to a vacation getaway 6%
A set of golf clubs 5%
Tickets to their favorite sporting event 2%
New clothing 0%

In a new survey of thousands of female online daters, conducted during the month of January, we asked: When it comes to gifts of the heart, which present would you love to receive on Valentine's Day?

Follows are the complete results:

Love Letter 75%
Jewelry 13%
Roses 6%
Chocolates 2%
Lingerie 1.5%
Ticket to a vacation getaway 1.5%
Coupon for sexual favors 1%
Expensive perfume 0%

About Avalanche, LLC
Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine's Day 1997 and has become one of the world's most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 million members worldwide, with the sites adding over 100,000 members each month. Additional information is available at http://www.date.com

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Shira Zwebner
Avalanche, LLC
Miami Beach, FL
USA
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